Beyond The Headlines: Rare Beauty offers aroma therapy, Sally Beauty launches hair color advisor
Personal Care Insights
Personal Care Insights is the go-to hub for global beauty, cosmetic and personal care industry news.
In industry news last week, US singer-actress Selena Gomez Rare Beauty unveiled Find Comfort, a scented body care line. GESKE: German Beauty Tech , a brand merging German engineering, skin care expertise and AI, marked its global debut, offering a holistic SmartAppGuided skin care range, and Sally Beauty launched its Licensed Colorist OnDemand program in the US, providing free digital hair color consultations.
New product launches
Rare Beauty went beyond makeup with its body care launch. The Find Comfort collection includes a Body and Hair Fragrance Mist, Hydrating Body Lotion, Hydrating Hand Cream and Stop and Soothe Aromatherapy Pen. The products aim to provide comfort and alleviate tension while featuring a blend of ingredients like biotin, niacinamide, peach flower extract and ashwagandha extract.
SEPPIC ?introduced In Real Life Beauty, a collection of six skin care formulations aligning with social media trends. The Elastic Stretch cream draws inspiration from trending hashtags #koreanskincare and #snailmucin, offering a natural face cream with a stringy texture and anti-aging benefits.
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Tech and Innovation
Aloette Cosmetics , renowned for Aloe Vera-based products, unveiled Beauty Blueprint, a virtual consultation program connecting customers with skin care specialists for personalized routines. Free for all, the platform enables one-on-one discussions, allowing customers to optimize daily regimens with Aloette products.
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Collaboration and Business
Gucci Beauty?partnered with King Power for a limited-time pop-up boutique at King Power Rangnam in Bangkok, Thailand. The store will be open until the end of the year. The holiday-themed #GucciBeautyWishes pop-up immerses visitors in a nocturnal garden filled with shades of purple, pink and blue, offering services such as gift-wrapping and engraving. The boutique showcases popular Gucci fragrances like Flora, Bloom and Guilty, while the makeup counter features virtual try-on experiences using AR.
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