Beyond The Headlines: Maybelline launches “ready-in-a-click” Microsoft Teams virtual makeup, Sally Hansen on Sesame Street

Beyond The Headlines: Maybelline launches “ready-in-a-click” Microsoft Teams virtual makeup, Sally Hansen on Sesame Street

In industry news last week, Maybelline revealed a palette of AI-generated makeup looks for users to play with on Microsoft Teams. Sally Hansen collaborated with Sesame Street on a special muppet-inspired collection, while Skin care brand SK-II debuted new skin aging discoveries and innovations. Meanwhile, Estée Lauder Companies is facing a cybersecurity threat, which the company is currently tackling.

Product launches and innovation

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Image credit: Maybelline New York

Maybelline New York?announced a collaboration with?Microsoft?that offers a new way to get ready for video calls with virtual makeup in Microsoft Teams. The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style quickly and easily from directly within a Teams meeting.?

Sally Hansen?launched its limited-edition Sally Hansen x Sesame Street Collection. This special collection, available in multiple territories, features ten Sally Hansen Insta-Dri shades and textures inspired by the beloved characters like Oscar the Grouch, Big Bird and Elmo.

Find more product launches and innovation news from last week by clicking here.

Business highlights

Hygiene and health company?Essity?completed the divestment of its operations in Russia for a purchase price of approximately SEK 1.2 billion (US$116 million) on a cash and debt-free basis.

Find more business highlights from last week by clicking here.

Research and development

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Image credit: SK-II

Skin care brand?SK-II?debuted new skin aging discoveries and innovations while inaugurating its first Pitera Science Expert Panel that comprises top dermatologists.

Find more research and development news from last week by clicking here.

Brand initiatives

Maisons of the?LVMH group?–?Parfums Christian Dior,?Givenchy Parfums?and?Kenzo Parfums?– announced their strategic collaboration with?Cristal Union?with the objective to improve the agricultural practices in the beetroot sector, from which the alcohol in its perfumes is sourced.?

Find more news on brand initiatives from last week by clicking here.

Company announcements and recognitions

The?Estée Lauder Companies (ELC)?flagged a cybersecurity incident, which involved an unauthorized third party that has gained access to some of the company’s systems.

Find more company announcements and recognitions from last week by clicking here.

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