Beyond The Headlines: Kosé’s US debut, Too Faced launch on Amazon

In industry news last week, major developments reshaped the beauty sector, with Kosé Corporation’s expansion to the US, Too Faced’s Amazon debut and Jake Paul’s W brand launch signaling shifts in consumer access and preferences.

Business expansions

Kosé Corporation opened its first US store, Maison Kosé, at The Shops at Santa Anita in LA. The store, managed by Kosé America, integrates shopping with entertainment, education and local community interaction. It features products from brands like Decorté and Sekkisei and offers beauty consultations and customized gifting. The Japanese cosmetic company aims to promote J-beauty and healthy skin care in the US market.

Find out more about business expansions by clicking here.

Launches and releases

Rhode Beauty revealed Pocket Blush, a cream blush designed for on-the-go use. The blush is designed to provide a long-wearing, hydrating flush for cheeks and lips, leaving a glowy finish without being greasy. Packaged in a 5.3 g container, it features a lightweight, buildable formula. Rhode said the product is cruelty-free, vegan, gluten-free and dermatologist-tested. The brand suggests using the blush for a monochromatic look or pairing it with their Peptide Lip Tint and Peptide Glazing Fluid for added effects.

Find out more about launches and releases by clicking here.

Video Highlights of the Week

Cyrielle Houdin, advanced beauty marketing manager at Microphyt, talks to?Personal Care Insights about its two launches: DunaPure, an active ingredient that uses Arctic microalgae to help create flawless skin, and Luteana for the scalp, the “first integrative solution to rebalance and soothe sensitive skin.”

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