Beyond The Headlines: Huda Beauty reportedly selling scent brand, L Catterton takes majority stake in Stenders

This week in industry news, reports surfaced that Huda Beauty may offload its fragrance brand Kayali while Estée Lauder Companies revealed plans to advance fragrance innovation. L Catterton also made headlines after acquiring a majority stake in bath and body care company Stenders.

Gaining and losing brands

Huda Beauty is reportedly exploring the sale of its fragrance brand Kayali, following continued growth. According to Bloomberg, the cosmetics company selected Goldman Sachs as its adviser. Huda Beauty was founded by influencer Huda Kattan in 2013. Kayali is the fragrance sector of the business, spearheaded by Kattan’s sister Mona. The fragrances are inspired by Mona’s Middle Eastern heritage.

Find out more about gaining and losing brands by clicking here.

Collaborations

雅诗兰黛有限公司 announced a scientific research collaboration with the Dresden University of Technology, Germany, to advance fragrance innovation. The multi-year research project will explore the neurological connections between fragrance and emotion. Estée Lauder’s scientists and product developers will use the research to inform fragrance product and packaging innovation, consumer experiences and marketing claims.

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Product launches

PCA SKIN introduced the Acne Peel and Acne Peel Plus, to address the four leading causes of acne. The company says the efficacious peels are a comprehensive approach to improving acne-prone skin, with noticeable results possible from one treatment. The peels are designed to be left on the skin and formulated with advanced ingredient profiles featuring exfoliants and antioxidants to enhance stability and delivery to provide skin renewal. PCA Skin peels can be layered to target various skin concerns, allowing complete control over the strength and depth of the treatment.

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Pop-ups and releases

COSRX celebrated the in-store debut of its “consistently sold-out, viral” The 6 Peptide Skin Booster Serum by hosting experiential consumer one-day pop-up events across six Ulta Beauty stores in the US. Starting in California and ending in New York, Cosrx handed out custom tote bags, collagen popsicles and freebies at the events. The serum, which has a blend of six peptides that address various skin concerns, has a lightweight, water-based formula.

Find out more about Pop-ups and releases by clicking here.

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