Beyond The Headlines: Dove implemented pro-ceramide technology in deodorant, E.L.F. Cosmetics GRWM album

This week in industry news, Dove revealed pro-ceramide technology antiperspirant and E.L.F. Cosmetics released an album to help consumers with their “get ready” routine. Meanwhile, 香奈儿 selected actor Jacob Elordi to stand beside actress Margot Robbie in a new campaign for its Chanel N°5 perfume.?

Product (re)launches

ZitSticka? ?displayed a redesign with bright packaging to be more attention-grabbing. The acne and blemish solutions company selected four products to debut the new look. All items will still be sold at the same price, US$13.99 to US$15.99. The redesign is set to debut at Target nationwide, and additional retailers and online availability will follow in the coming months.

Find out more about product (re)launches by clicking here.

Giving back

E.L.F. Cosmetics announced the full release of “Get Ready With Music, The Album,” a collection of songs for consumers to assist with daily makeup and skin care routines. The album was inspired by the “Get Ready With Me” (GRWM) social media trend and has 13 original songs by emerging global artists. The tracks chosen are upbeat and creative to “give a megaphone to self-expression.” The playlist was created by E.L.F. Made, the company’s new entertainment arm, which will lead E.L.F. Beauty’s entertainment content, encompassing music, movies, gaming and sports.?

The Beauty Health Company, home to flagship brand Hydrafacial, launched the Hydrafacial Glow Getter Scholarship program to help aspiring and licensed estheticians advance their careers. According to Hydrafacial, aesthetics is a growing profession projected to grow 10% through 2033. In partnership with Beauty Changes Lives, the Hydrafacial Glow Getter Scholarship will provide financial tuition assistance to individuals who are enrolled in esthetics programs that lead to licensure or certification in the US and Canada, and support the educational advancement of currently licensed estheticians wishing to elevate their skills even further. Hydrafacial plans to award US$60,000 in scholarships over the next two years.

Find out more about giving back by clicking here.

Celebrity partnerships

香奈儿 selected Australia’s Jacob Elordi to join Margot Robbie as the face of its Chanel N°5 perfume. The luxury fashion house chose Robbie last month as the new face of the perfume. The star, known for his roles in Saltburn and Euphoria, was featured in the latest campaign film, “See You at 5.”

Find out more about celebrity partnerships by clicking here.

Video

Prof. Dr. Stefan Pelzer , head of microbiome research at 赢创工业集团 , discusses the latest developments in skin microbiome science and its potential to revolutionize skin care formulations. Find out what motivated the chemicals company to focus on microbiome-friendly ingredients, the unique insights gained from its research and how these developments align with the growing demand for sustainability.?

View the full video by clicking here.

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