Beyond the Hard Sell: The New Era of B2B Sales with Alex Sardinha

A big thank you to Jon Coogan for having me on his excellent Mindset Mavericks show! I loved this conversation, partly because we covered a lot of things I've never shared publicly before, including:

- How dropping out of university (twice) led me to unexpected success.

- The toughest lessons I learned knocking on doors in Peckham.

- Why modelling top performers changed my entire sales approach.

- The moment I realised aggressive sales tactics were holding me back.

- How providing real value outperformed thousands of cold calls.

- Transitioning from salesperson to trusted advisor—here's how.

- The big leap: why niching down transformed my business.

- Overcoming team resistance when making major changes.

- The rise of the 'sales artist' in the age of AI.

- Using ChatGPT as a brainstorming partner—my experience.

- From being robbed in East London to giving back to the community.

- The humbling advice that turned my sales around.

- Making better decisions under pressure—what I've learned.

- How a simple gratitude practice shifted my mindset.

You can see the full episode and show notes on the Mindset Mavericks website here:

https://www.mindsetmavericks.co.uk/beyond-the-hard-sell-the-new-era-of-b2b-sales-with-alex-sardinha/

Or watch on YouTube here:

Find your next 100 leads here:

https://www.inonda.co.uk/challenge