Beyond Guns, Guards, Gates and Cards: Redefining Physical Security Strategy for a Safer Future

The recent high-profile executive attack has reignited critical discussions about the state of physical security within organizations. These events serve as a stark reminder of the risks faced by executives and the broader workforce, compelling us to reassess how we approach physical security in corporate environments.

For years, I've penned articles on the operational challenges of physical security—especially regarding areas like guarding and Global Security Operations Centers (GSOCs). In the corporate world, the dominant threat has always been cyberattacks, and for good reason. Cybersecurity remains a top priority, commanding the majority of security budgets. However, physical security has often been marginalized, with many physical security professionals experiencing constant budget cuts and program downsizing. This latest incident has shifted that narrative, spotlighting the importance of physical security as a critical aspect of executive and employee protection.

For physical security leaders who now find themselves with a seat at the table and an opportunity to request larger budgets, my advice is simple: Be strategic. A larger budget and more resources do not automatically guarantee success. Success comes from having a clear, long-term strategy. Yes, in the short term, you will need to address immediate executive protection needs, but this is just the beginning. The real challenge is how to build a world-class, resilient security program that can sustain and adapt over time.

Here's my recommendation to physical security leaders:

1. Start with Strategy, Not Spending Before making significant investments, develop a comprehensive strategic plan for your security program. This plan should address both immediate needs and long-term goals. Simply throwing money at the problem without a roadmap could lead to inefficiencies and waste.
2. Engaging a Strategic Security Consultant: Consider bringing in a strategic security consultant to help design this roadmap. Yes, I know many people have reservations about consultants. However, having an experienced, outside perspective can make a significant difference in this case. Also, get references! Don't just trust their word. A good consultant will have many clients willing to provide feedback on their services. A good consultant can help you articulate your security business proposition in terms that resonate with the C-suite and justify long-term investment. They'll also help you define key milestones, identify risk areas, and establish measurable outcomes that align with your company's overall business objectives.
3. Build a Roadmap with Real ROI The best security programs don't just focus on operational needs—they align security objectives with the company's business goals. When you're competing for budget alongside cybersecurity and other departments, you'll need to demonstrate clear ROI. How will this investment reduce risk, increase efficiency, or drive value for the company? This ROI-based approach makes it much easier to justify spending to senior executives and boards.
4. Don't DIY Without Benchmarking If you're determined to develop your security strategy internally, ensure you're benchmarking against other companies. Connect with your industry peers to understand best practices and lessons learned. Every company's needs are different—reporting structures, business models, risk tolerance, and company culture all play a role—so avoid a one-size-fits-all approach. Build a program that's tailored to the unique needs of your organization.
5. Leverage the Collaborative Spirit of the Physical Security Industry While corporations may compete fiercely in the marketplace, the physical security space operates differently. Security professionals are often more than willing to share best practices and lessons learned, especially when it comes to people's health, safety, and security. Leverage this openness by connecting with other security leaders. Join industry groups, attend benchmarking forums, and participate in information-sharing networks to stay ahead of evolving threats.

The days of "guns, guards, gates, and cards" as the sole definition of physical security are long gone. Today's security programs must be agile, intelligence-driven, and aligned with business strategy. The shocking reality of recent events should serve as a call to action for every security leader to reassess their approach. This is an opportunity to push for programs beyond the basics and deliver proactive, thoughtful protection for executives, employees, and assets.