Beyond Google Ads, use programmatic advertising.

Can your B2B digital advertising program improve? Discover B2B programmatic advertising's potential.? Most of us associate internet advertising with Google Ads.

For retail and shopping, consider Amazon, Walmart, or Target ad buys.

For B2B, consider Microsoft Ads and LinkedIn Advertising.

That nearly covers it, right? Slow down!

Another underappreciated sort of advertising is programmatic.

Why do many advertisers overlook programmatic advertising? Perhaps because it's not for everyone and is known for serving large brands with enormous resources.?

That's not always true. Let's explore whether programmatic advertising could improve your digital B2B advertising program.

What's programmatic ads?

Digital advertisers traditionally buy ads through ad networks like Google Ads or Microsoft Ads, which control the platform and cost.

Programmatic advertising involves buying your ad on an ad exchange, where publishers, advertisers, agencies, and networks automate ad impression sales.

Programmatic advertising platforms automate ad spend management based on campaign, audience, and goal data.

Why programmatic ads?

Why consider programmatic ads? Doesn't Google Ads suffice?

Perhaps. Google Ads is changing to offer omnichannel alternatives like Demand Gen (previously Discovery) and Performance Max campaigns. Google has plenty of internet space for these adverts.

Despite having the most inventory, Google does not own the web. You may be overlooking options outside Google.? Programmatic advertising helps.

Google Display vs. programmatic

Because programmatic advertising and Google Display advertising are commonly confused, many often question how they differ.

As noted, Google adverts hosts display adverts. Programmatic advertising lets advertisers buy ads across exchanges and networks via demand-side platforms.

The admission price

Programmatic advertising is known for high entrance costs. Programmatic advertising campaigns start higher than Google Ads.

With a budget around $10,000 and a small city as your target, you may wish to use simply the Google Display Network.

If you have a larger budget and want to reach more people or regions, consider programmatic digital advertising.

Programmatic advertising may not be as “expensive” as you think.

Some advertisers can start programmatic advertising for $5,000–$10,000 per month.

With any advertising campaign, your budget should match your goals.

To be effective, you will need many marketing tools as the number of channels, approaches, and strategies grows.

Developing in-house programmatic advertising budget and campaign execution knowledge allows advertisers to be flexible with media spend and change to brand-optimal strategies and channels.

Two B2B advertising uses

Programmatic advertising can aid B2B in two ways.

Low Google Ads search volumes

B2Bs may have trouble targeting keywords in Google search because the keywords that best describe their product or solution have little search volume.

Increasing visibility and traffic through YouTube, Display, and Discovery advertising is the most obvious solution.?

This is also a good time to test programmatic advertising. Through targeted strategies, its enormous reach can help you promote your product or service.

Another wonderful strategy is competitive site conquesting, especially if your market is highly competitive. Advertisers can target competitor website visitors with site conquesting-created data audiences.

Industry seminars and trade shows

Industry trade exhibitions and conferences are another amazing B2B programmatic advertising application.

You can use geofencing to target your ideal consumers if you can determine which trade fair or conference they will physically attend.

With geofencing, you may determine your audience's precise position using GPS location data. Thus, in the case of the trade show, you might target the venue of the conference or trade show and present that audience with what is effectively a retargeted ad.

Programmatic advertising may enhance B2B.

If your Google Ads B2B program is working well for you, or even if it's not, it might be worth looking at programmatic advertising again.

It might not be a suitable fit, particularly if your program for digital advertising is limited.

If, however, you're seeking for fresh approaches to raise brand recognition and establish a solid groundwork for future sales and expansion, then programmatic is something you should investigate.