Beyond email open tracking

Email metrics are an important part of an email marketer's work.

Making sure the content you are producing, the emails you are sending and many other factors are doing as well as possible to get your subscribers to take the actions you want – either sales, registering for an event, or downloading your latest whitepaper.

One metric that is constantly mentioned is email open rates. In this blog post we are going to discover the facts around open rates, how to use them, and combine them with other metrics and how you can look beyond them to constantly improve your email marketing.

Read more ?? https://mailninja.co.uk/blog/email-open-tracking