Beyond Deception: Unveiling Food Lies & Democratizing Investment

Last week on the Beyond Fulfillment Podcast I had the opportunity to talk with Dr. Amir Saberi and Craig Cecilio .?In those episodes we explore two distinct yet complementary themes: deciphering the truth behind food labels and democratizing access to investment opportunities.

Episode 1: Decoding Food Labels with?Dr. Amir Saberi

In the first episode, we welcome?Dr. Amir Saberi, founder and CEO of Eat Intact. Dr.?Saberi, a passionate food scientist, pulls back the curtain on the deceptive practices employed by the food industry, particularly regarding so-called "healthy" options and supplements.

Here are some key takeaways from this eye-opening conversation:

• The Misleading Power of "Natural": Dr. Saberi?exposes the rampant misuse of labeling terms like "natural" and "whole food." These terms often trick consumers into believing a product is healthier than reality. For instance, "natural flavor" can be a complex blend of over 100 synthetically produced compounds. Even if derived naturally, the processing can significantly alter the final product.
• Synthetic vs. Whole Food Supplements: Why Whole Wins: Dr. Saberi argues that most commercially available supplements are not truly "whole food." They often contain isolated, synthetic vitamins and minerals mixed with minimal amounts of fruits and vegetables. He emphasizes the importance of whole food sources, which provide a natural package of vitamins, minerals, co-factors, enzymes, and fibers that work synergistically for optimal health. Isolated, synthetic versions may not offer the same preventative or therapeutic effects.
• Become a Label-Reading Pro: Dr. Saberi?equips listeners with essential skills for making informed food choices. He emphasizes focusing on the ingredient list, prioritizing recognizable whole food ingredients and avoiding products with long lists of unpronounceable additives. Additionally, he advises caution against marketing claims like "natural" and "healthy," encouraging listeners to do their research to understand whole food nutrition.
• Transparency: A Challenge in the Food Industry: Dr. Saberi?acknowledges the difficulty of competing against the massive marketing budgets of big food companies. He remains optimistic, however, believing that educating consumers and fostering a movement towards transparency can hold the food industry accountable for deceptive practices.
• Eat Intact: Unveiling the Truth and Providing Solutions: Dr. Saberi?founded Eat Intact with a mission to raise awareness about deceptive labeling and provide consumers access to truly whole food products. Their first offering, a whole food vitamin D supplement derived from mushrooms, exemplifies their commitment to transparency and quality.

Episode 2: Democratizing Investment with Craig Cecilio

The second episode takes a sharp turn, focusing on financial empowerment with Craig Cecilio, CEO of Diversity Fund. Founded in 2014, Diversity Fund aims to democratize access to private markets by allowing individual investors to participate with a minimum investment of just $500.

Craig?delves into the challenges they faced during their journey, including navigating complex regulations and encountering initial skepticism about their innovative approach. We then learn about the factors that fueled their growth, including:

• The Pandemic Shift: The pandemic forced people online, leading to increased exposure to Diversity Fund's platform.
• Strategic Marketing Blitz: During the pandemic, when most companies pulled back, Diversity Fund made a strategic decision to ramp up marketing spending, leading to a surge in reach.
• Economic Downturn Creates Investment Opportunities: The current economic recession has spurred individuals to seek alternative investment opportunities, making Diversity Fund's platform particularly attractive.

Beyond financials,?Craig?also shares his personal development practices, revealing how he prioritizes biohacking techniques like breathwork, cold showers, and ice baths to manage stress. He emphasizes the importance of continuous learning through reading and maintaining a healthy mental attitude towards setbacks. Finally,?Craig?offers insightful advice on achieving work-life balance, highlighting the power of iteration, flexibility, and prioritizing self-care while strategically managing time.

Conclusion: A Podcast for a More Empowered You

By listening to these two compelling episodes you gain valuable tools for navigating both your food choices and your financial future. Dr.?Saberi?empowers listeners to become discerning consumers, while Craig Cecilio offers insights into how to participate in investment opportunities previously reserved for the wealthy. By combining these themes equips listeners to live healthier and more financially secure lives.

Watch?Dr. Amir Saberi?episode here:?https://youtu.be/TD_3YanGtl0

Watch Craig's episode here:?https://youtu.be/Mhd38EKekE8

Subscribe now to never miss an episode:?https://www.youtube.com/@BeyondFulfillmentPodcast?sub_confirmation=1

#healthyliving #investments #financialstability #healthyfoods #entrepreneurs #startup