Beyond: Dec 1

In This Newsletter, We Will Talk About

1. Want to Nail the Demo Day? Then Answer these 5 Questions.
2. Slinky's Unexpected Journey to 100 Million in Sales.
3. Deck that got Aisera $90 Million in a VC Round.
4. How Ford lost $400 Million on the Edsel?
5. How Liquid Death became a $700 Million brand?
6. A Growth Hack to find prospects, who are 500% more likely to buy.
7. Exclusive list of 30 Family Offices investing in the US & India.

Answer these 5 Questions If Want to Nail the Demo Day?

1. How you are tackling a specific problem?, transforming Industry with your unique approach.
2. What sets you apart?, Is your innovation just different or it's game-changing?
3. You are not just talking theory; you are making tangible differences, outperforming existing options, Share metrics like user adoption, revenue growth, or customer testimonials.
4. Investors often invest in people as much as they do in ideas. Introduce your team and highlight their expertise and commitment to the startup.
5. Clearly state what you're seeking from investors, whether it's funding for a specific milestone, strategic partnerships, or introductions to potential customers.

Slinky's Unexpected Journey to 100 Million in Sales.

In the early 1940s, naval engineer Richard James was working on a design to stabilize sensitive instruments during naval battles. He believed that springs could efficiently absorb shock.

One day, while working with tension springs, Richard accidentally knocked one off a shelf. Instead of crashing to the ground as expected, the spring gracefully "walked" down a stack of books and stairs.

Intrigued by this seemingly mundane event, he saw potential beyond naval instruments. His wife, Betty, shared his excitement, and together they decided to pivot from their initial idea and decided to manufacture Slinky as a toy.

Despite initial skepticism, the Slinky soon captured the hearts and minds of children and adults alike.

Its unique ability to "walk" down stairs and perform tricks made it an instant sensation.

With just $500 in hand, In 1945, the husband-wife duo, set out to make a business that sold more than 100 Million Slinkys, in the first year.

The secret sauce? identifying their unique selling point and an ideal customer profile, once they set that, finding a pivot and executing was not as difficult.

Deck that got Aisera $90 Million in a VC Round.

Aisera's AI technology has the potential to transform customer service in the age of growing digital consumers.

Industry: Software, AI, automation, SaaS, customer service, IT.

Customer: B2B

Business Model: SaaS

Round: $90M

Investor: VC

Year: 2022

Links: Website, Crunchbase, AngelList, Twitter

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How Ford lost $400 Million on the Edsel?

The Land Yacht that sank 118,000 times, conceived in the late 1950s, as an audacious attempt to redefine the American automobile market, The Edsel was aimed at filling the gap between the utilitarian Fords and the upscale Mercurys and Lincolns.

It was a fairy tale that was meant to happen, but then reality hit America like the recession did that year.

Starting from Quality control issues to bad fuel economy of the car, people started losing interest and soon a $400 Million investment in the future of Auto World, was reduced to a business case study.

The Edsel offers a stark reminder of what “Bad Timing” and “Wrong Product” can do to even the best.

How Liquid Death dominated shelves and became a $700 Million brand?

Liquid Death boldly redefined bottled water, packaging it in sleek, heavy metal-inspired aluminium cans instead of conventional plastic bottles.

The brand embraced dark humour and unconventional marketing tactics. Events like "Death to Plastic" parties, ignited conversations and propelled the brand to stardom.

As consumers became more environmentally aware, Liquid Death's commitment to recyclable packaging and ocean cleanup struck a chord, driving loyalty and sales.

From the founder Mike Cessario’s imagination to the “fastest selling water brand off shelves” in Whole Foods, Liquid Death became a $700 Million brand in 2022.

Its meteoric rise is a testament to the unbeatable power of innovative branding and marketing.

Where to find prospects who are 500% more likely to buy?

We found that people who leave comments on blogs are more likely to become buyers, here is how to find people in your niche.

Step 2. Visit related blog posts and click each commenter’s name you’ll see their profile.

Step 3. A lot of profiles have a link to the author’s website, where you can find an email or a contact form.

Step 4. When sending an email, mention a commenter’s name and the title of an article he/she recently commented on. PS: Don't spam people, With great power comes great responsibility.

Exclusive list of 30 Family Offices investing in the US & India

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