Beyond the CV: Creative Ways to Get Noticed by Employers

Job hunting can feel like shouting into the void when you send out dozens of CVs and hear nothing back. But what if you could stand out before your CV even lands in a recruiter’s inbox? In a competitive job market, thinking beyond the traditional CV can make all the difference. Whether you're just starting out, mid-career, or a seasoned professional, here are creative ways to get noticed by employers in South Africa.

Video CVs: Make Your Application Unforgettable

A well-crafted video CV can showcase your personality, communication skills, and enthusiasm in a way a paper CV never could. It’s not about reading your CV word-for-word on camera, it’s about telling your professional story in a way that captures who you are. Keep it short (under two minutes), professional, and to the point. Highlight key achievements and let your energy shine. Platforms like LinkedIn, YouTube, or even a direct email to a recruiter can be great ways to share your video CV.

For experienced professionals, a video CV can be a way to highlight leadership skills, industry expertise, and strategic contributions to previous roles. It’s a tool that works at any stage of your career

If the idea of recording yourself makes you cringe, you’re not alone. Fortunately, there are other ways to create a compelling video application:

• Voiceover with Slides or Animation – Use tools like Canva or PowerPoint to create a visual presentation with your voice narrating your experience.
• Screen Recording – If your work is digital, showcase it while speaking in the background using tools like Loom.
• Animated Avatars – Platforms like Synthesia allow you to create a professional-looking avatar that delivers your script.
• Text-Based Video – Use short video clips with music, images, and text overlays to highlight key achievements creatively.
• Interview-Style Video – Instead of speaking directly to the camera, record a conversation with a colleague or mentor who asks you about your experience.

Personal Websites & Online Portfolios: Show, Don’t Tell

Whether you’re in marketing, design, finance, or any field that benefits from a strong online presence, having a personal website or portfolio can set you apart. It’s a space to showcase your work, testimonials, and even a blog where you share industry insights. Employers often Google candidates, platforms like Wix, WordPress, or even a well-structured LinkedIn profile can serve this purpose.

Why an Online Portfolio Can Make a Difference

Despite the benefits, not enough job seekers see the value in an online portfolio. A strong portfolio helps you:

• Showcase real work – Instead of just listing skills, you can demonstrate them with actual examples.
• Stand out in a crowded job market – Many applicants only submit CVs, but a portfolio adds an extra layer of credibility.
• Build trust with employers – Seeing your work gives hiring managers confidence in your abilities before an interview.
• Create opportunities beyond job applications – A well-crafted portfolio can attract recruiters, freelance clients, or even collaboration opportunities.

How to Get Started with an Online Portfolio

• Choose a platform – Wix, WordPress, Squarespace, and even LinkedIn can be great for building a professional portfolio.
• Include key sections – Your best work, an “About Me” section, testimonials, and contact details.
• Keep it simple and professional – A clean design with easy navigation is more impactful than a cluttered site.
• Update regularly – Add new projects, skills, and achievements as your career evolves.

For those further along in their careers, a personal website can highlight leadership experience, past projects, and thought leadership articles that showcase deep industry knowledge.

Networking Strategies That Actually Work in South Africa

We’ve all heard “networking is key,” but what does that actually mean? In South Africa, strong professional relationships often open doors. Your network is your net worth, and surrounding yourself with the right people can be a game-changer for your career. If you are the smartest person in the room, you are in the wrong room—seek out spaces where you can learn, grow, and connect with those who can challenge and inspire you. Here’s how to build a powerful network at any career stage:

• Use LinkedIn effectively: Comment on posts in your industry, share your insights, and connect with people you admire (with a personalised message, not just a random request).
• Attend industry events: Conferences, workshops, and even online webinars can be goldmines for meeting the right people.
• Join professional groups: Whether it’s a WhatsApp group, a Slack community, or a Facebook group for your field, these spaces can be invaluable for job leads and connections.
• Leverage your existing network: Don’t be afraid to reach out to former colleagues, mentors, or university alumni—you never know who might have an opportunity.

For senior professionals: Consider mentoring younger professionals. Not only does this expand your network, but it also positions you as an industry leader.

Using Social Media to Showcase Your Expertise

Social media isn’t just for memes and holiday snaps—it’s a powerful job-hunting tool. Here’s how to make it work for you, regardless of where you are in your career:

• LinkedIn: Write posts or articles about industry trends, share your work, and engage with other professionals.
• Twitter (X): Follow industry leaders, comment on relevant discussions, and share valuable insights.
• Instagram & TikTok: If relevant to your industry, use these platforms to showcase your work—whether it’s short explainer videos, project highlights, or thought leadership.

For experienced professionals: Consider using LinkedIn to share career lessons, industry analysis, and mentor younger professionals online.

Traditional job applications will always have their place, but standing out requires more than just a great CV. By leveraging video, online platforms, networking, and social media, you can position yourself as the obvious choice for the job even before the interview stage. Employers are looking for people who take initiative, show them why that’s you.