Beyond Customer Reviews: The Hidden Culture Crisis in Premium Hospitality
Jerome Arab
Founder & CEO at Underrated Individuals | Creative Strategist | Business & Life Coach | Award-winning African Producer
The Disconnect Between Customer Experience and Employee Reality
In the premium hospitality industry, customer reviews often paint a picture of excellence that masks serious internal cultural problems. The Virgin Atlantic Clubhouse experience illustrates this disconnect perfectly: while customers rave about the exclusive amenities and attentive service, behind the scenes, a troubling pattern of employee turnover tells a different story.
Reports of public reprimands, bullying behaviour from management, and a toxic work environment have led to concerning staff retention issues. This situation creates a paradox where the very people responsible for delivering the brand's promise of exceptional service are working in conditions that undermine their ability to thrive.
Why Customer Reviews Aren't Enough
Customer reviews, while valuable, often fail to reveal organisational dysfunction for several reasons:
Employee Retention: The Metric That Matters
For executive teams serious about living up to values like "Changing Business for Good," employee retention rates offer a more honest assessment of organisational health than customer satisfaction scores alone. High turnover rates in specific departments or under particular managers aren't just an HR problem—they're a cultural crisis that threatens the very foundation of premium service.
The Entertainment Industry Parallel
The entertainment industry provides a valuable lesson in handling this type of situation. When a production features a self-important person who is temperamental and difficult to please, whose behaviour disrupts the ensemble's ability to perform, smart producers don't hesitate to recast. This decisive action sends a powerful message: no individual, regardless of their perceived importance, is worth sacrificing the health of the entire production.
A Path Forward: Empowering Underutilised Talent
Organisations facing these challenges need specialised expertise to transform their culture without compromising their service standards.
I founded Underrated Individuals Group , and my journey from homeless creative to entrepreneur provides unique insight into recognising and nurturing overlooked talent. My company specialises in identifying and empowering the underutilised potential within organisations.
Our comprehensive approach includes:
The Business Case for Cultural Transformation
Beyond the moral imperative to create healthy workplaces, there's a compelling business case for addressing these issues:
Taking Action
For executive teams serious about aligning their company's values with its practices, the first step is acknowledging that customer reviews tell only part of the story. By partnering with specialists in talent empowerment, organisations can transform their culture from the inside out, creating environments where both employees and customers truly thrive.
Underrated Individuals exists to empower underutilised talent to unlock their full potential through structured business guidance, tools that bridge vision with execution, and community collaboration that fosters growth and opportunity. To learn more about how we can help transform your organisation's culture, contact us at [email protected].