Beyond convenience: How corrugated subscription boxes can build loyalty and drive sustainability

Once a novel concept, corrugated subscription boxes have exploded in popularity in recent years. Originating in the early 2010s, these packages - offering an assortment of products delivered directly to consumers - tapped into a growing desire for convenience and discovery. As the industry has matured, corrugated subscription boxes have diversified into countless niches, catering to a wide range of interests and lifestyles.?

Today, corrugated subscription boxes are more than just a convenient way to receive products. They represent a powerful platform for businesses to connect with consumers and build loyal customer relationships. In addition to this, as sustainability becomes an increasingly important factor in consumer decision-making, the potential for subscription boxes to drive positive environmental impact has never been greater. ?

Driving customer loyalty through reliable subscriptions?

According to data from?imarc, the subscription box market was worth approximately $32.9 billion in 2023. It grew at 14% annually and is expected to top $105.4 billion in 2032. These projections suggest significant growth. But how can businesses make the most of their corrugated subscription box offerings to stand out in a crowded market??

Whether you’re new to the subscription box market, or have an existing offering, Diamond Box can provide expert guidance on creating sustainable, innovative and functional corrugated subscription boxes that help to drive customer loyalty and business growth. We’ve shared our top tips below:?

Customised packaging – elevating your brand’s first impression??

While product quality and functionality will always be paramount, when it comes to subscription boxes, packaging couldn’t be more essential. Postal packaging will provide customers with the first glimpse of their product. As a result, it’s important that this outer packaging accurately reflects your business’ branding and creates a positive and memorable first impression. ?

We work with our customers to customise corrugated subscription boxes with unique designs, logos and branding elements. This enhances brand recognition and delivers a much improved customer experience.??

Secure and robust packaging for every occasion??

While aesthetics play a crucial role, the functionality of your subscription box is equally important. Secure and robust packaging is needed to ensure the smooth and safe transportation of your subscription boxes and their contents. ?

From meal kits to beauty products, we understand that corrugated subscription boxes need to be able to accommodate a vast array of products from a variety of sectors. At Diamond Box, our customisable subscription boxes cater to a wide range of products across different markets, guaranteeing their protection throughout the shipping process.?

Sustainability packaging for eco-conscious consumers?

As sustainability education grows among the general public, it’s becoming an increasingly important priority for customers across a variety of different sectors. For example, data from McKinsey and Co. suggests that 43% of consumers say environmental impact is an extremely or very important packaging characteristic when making purchasing decisions.??

When it comes to corrugated subscription boxes, sustainably produced packaging is becoming a must-have for consumers. Easily recyclable materials, compostable options, and minimal use of excess packaging are all essential elements for a subscription box that resonates with today’s eco-conscious customer. Diamond Box offers a variety of sustainable packaging solutions to help your business meet these growing demands and showcase your commitment to environmental responsibility.?

To maximise the impact of your subscription boxes, it’s essential to partner with a reputable supplier that prioritises sustainability and innovation in its packaging. To learn more about Diamond Box’s subscription box solutions, book a call with our friendly team today.?