Beyond the Buzz: Real-World AI Impact in Healthcare Marketing

Welcome to our September Newsletter!? ?

This month, we’re focusing on the practical applications of AI in healthcare marketing, showcasing how it’s delivering tangible results across the board.

In this edition, we're excited to share our recent scientific publication, "A Comparative Study on Patient Language across Therapeutic Domains for Effective Patient Voice Classification in Online Health Discussions." As the 'pioneering study on the topic, our focus on extracting authentic patient experiences from social media stands as a crucial step towards advancing healthcare standards and fostering a patient-centric approach'. Read the full paper below.

You'll also discover how Drug-GPT is driving an impressive 80% boost in productivity, along with three key ways AI can enhance your marketing strategies. We also explore AI-enhanced communication techniques using Patient and HCP personas and provide insights on navigating AI integration to optimize your messaging for these critical audiences.

Ready to see the power of Drug-GPT for yourself? Explore it now and discover how these practical applications of AI can elevate your marketing efforts. If you’re interested in taking the next step, don’t hesitate to book a meeting with our team to discuss how we can help you achieve better outcomes for both patients and healthcare professionals.?

Happy reading!?

We are delighted to share with you our latest scientific publication 'A Comparative Study on Patient Language across Therapeutic Domains for Effective Patient Voice Classification in Online Health Discussions’ published through arXiv (Cornell University) / Computer Science/ Computation and Language by Giorgos Lysandrou, Roma English Owen, Vanja Popovic, Grant Le Brun, Aryo Pradipta Gema, Dr Bea Alex and Elizabeth Fairley? ?

Key insights:?

? Linguistic analysis can be used to identify similar datasets that can be combined into larger datasets that outperform smaller, individual datasets.?

? Patients in cardiovascular, oncology, and neurology domains use similar language across different data sources.?

? Immunology patients showed distinct linguistic patterns between different data sources.? ?

Please read the full paper here

Analyzing Healthcare Professional (HCP) and Patient Conversational Data can be slow and resource-intensive, often hindering intelligence discovery. Drug-GPT transforms this process by automating analysis with Advanced Data Science and AI, boosting efficiency by 80%, accelerating decision-making, and delivering actionable insights. Discover more in our latest use case.?

Artificial Intelligence (AI) is rapidly transforming the landscape of healthcare marketing. By 2025, the strategic application of AI will be essential for Strategists seeking to maintain a competitive edge. Discover the top three ways AI can empower Strategists to stay ahead of the curve in our blog.??

Transform your Patient & HCP communication strategies with AI-enhanced personas! This use case demonstrates how Drug-GPT uses Advanced Data Science & AI to curate Conversational Data that can aid in boosting engagement for Agencies whilst helping to improve healthcare outcomes. Read the full use case here.

How can Generative AI be integrated into pharma and healthcare marketing agencies? Explore the key considerations for leveraging AI while remaining compliant and ethical in these highly regulated spaces. Read the full blog here.

In campaign strategies, understanding how Patient language resonates to target messaging is challenging. Using Advanced Data Science and AI within the Drug-GPT interface, Talking Medicines can illuminate how specific terminology resonates with Patient personas and how it differs from HCP language. Learn more in our recent case study on how this approach led to a more accurate communication strategy in Respiratory medicine.?Read the full use case here?.??

Unlock the full potential of your marketing strategies today.??

Discover how Drug-GPT can provide tailored insights to meet your specific needs—all by asking plain English questions. Don’t wait—book a call with one of our Data Intelligence Experts now and give your marketing strategies the competitive edge they need.?

?Talking Medicines 2024