Beyond the Bottom Line: Why Purpose is the Engine of Visionary Companies

The conversation has evolved in today's boardrooms. It's no longer just about profit margins and shareholder value. Forward-thinking companies are embracing the power of purpose—a guiding principle that transcends financial goals and unites employees around a shared vision. At Mapl World, the purpose has become the fuel that propels our innovation and shapes our approach to every project.

Why the shift towards purpose? Consider this: a 2022 Deloitte report revealed that 83% of millennials say a vital purpose is a significant factor when choosing a workplace. Purpose fosters employee engagement, attracts top talent, and drives business success.

So, how do we translate purpose into a vision-driven company? Here are some key strategies I've implemented at Mapl World:

• Finding Your "Why": The journey starts with introspection. What core values define your organization? What societal impact do you want to create? At Mapl World, we aim to bridge the digital divide and empower businesses with the technology to connect and thrive. This purpose informs every decision we make, from our solutions to the partnerships we forge.

• Communicating the Vision with Clarity: A compelling vision statement bridges purpose and action. It needs to be clear, concise, and inspire action. Our vision at Mapl World is to be the trusted partner for seamless IT and telecom integration, enabling connections that drive progress.

• Empowering Employees to Own the Vision: Purpose shouldn't be a top-down decree. Employees need to feel connected to the company's vision and understand how their roles contribute to achieving it. At Mapl World, we actively involve employees in shaping our vision and empower them to make decisions that align with our purpose.

• Leading by Example: As a leader, your actions speak louder than words. You set the tone for the organization and embody the company's purpose. I strive to lead with integrity, transparency, and a commitment to our vision in everything I do.

• Measuring Progress with Purpose: Purpose shouldn't be a nebulous concept. It needs to be translatable into actionable metrics. We track our progress towards our purpose by measuring things like the number of businesses we've helped bridge the digital divide or the positive environmental impact of our sustainable IT solutions.

The Power of Purpose in Action: Beyond Performance Metrics

Purpose isn't a badge of honor or a marketing tagline. It's the invisible engine that drives a company's actions and decisions. An unwavering commitment to a cause is greater than quarterly reports or stock prices. Here's the key: purpose translates into a strategic advantage.

Companies fueled by purpose attract and retain top talent who crave a sense of belonging and a desire to contribute to something bigger. Purpose fosters a culture of employee engagement, where individuals feel their work directly impacts the company's mission. This translates to a more dedicated workforce, improving customer satisfaction and loyalty.

But the impact goes beyond internal metrics. Consumers are increasingly drawn to brands that align with their values. A vital purpose allows you to connect with customers emotionally, building trust and fostering long-term relationships.

The power of purpose extends even further. Companies focused on a cause larger than themselves are more likely to embrace sustainable practices and ethical decision-making. This commitment to social responsibility strengthens brand reputation and attracts investors who seek socially conscious partnerships.

Leading with purpose isn't a one-time act; it's a continuous journey of introspection and adaptation. But the rewards are substantial. By harnessing this powerful force, you can build a company that thrives financially and leaves a positive mark on the world.

Varinder Singh Jawanda

CEO, Mapl World