Beyond the Books: My Journey into Conscious Marketing

What are the fundamental differences between conscious marketing and traditional marketing? I graduated with a "successful degree" in Integrated Marketing Communication. Our professors were the best from Stanford University, London Economic School, etc. We were taught various subjects such as psychology, visual language, sociology, business principles, economics, marketing history, philosophy, and more.

The fundamental concept we learned was persuading consumers to purchase our products and services. In this context, do you see the gap?

In this explanation, the gap is not seen connecting to our heart, authentic self, and values when we are formulating our marketing or business plan.

After a profound awakening this year, "The We Media" was born with a "WE7 methodology" that bridges the gap between the inner and outer worlds to transform businesses.

Because we connect! We are not separated by what we are doing or whom we are serving. In this consciousness, marketing requires different principles and approaches.

Our marketing services encompass not only consultation but also the utilization of marketing tools. However, this time, we exclusively employ digital marketing tools aligned with our values. Marketing is a fantastic tool to heal the world!

Conscious Marketing centers on ensuring that your marketing endeavors resonate with your higher purpose – the underlying WHY driving your actions.

It entails pricing and packaging your offerings with profound consideration for your clients and their needs while also tending to the well-being of all stakeholders within your business ecosystem.

Ultimately, Conscious Marketing promotes your offerings with unwavering honesty, transparency, and congruence, using messages infused with love, joy, hope, and humanity.

"Conscious leaders are not driven by external rewards; they are motivated by purpose and passion." - Raj Sisodia