Beyond Behaviour Change - My new book!
Fiona Spotswood
Associate Professor in Marketing and Consumption at University of Bristol
Just wanted to bring your attention to the book I edited, which was published this March. Here is an independent review:
"There are some features of life and living that do not lend themselves to easy interpretation or simple definition. They seem forever in a state of malleable flux. Something like light from a chandelier, what you see depends on your position and perspective.
"The field of behaviour change fits into this position of flurry. A growing field with some unifying ideas, it is still disparate, incomplete and contentious.
"The great strength of this book is that it does not shy away from recognising that the field is multifarious and complex. It illustrates that core concepts are unlikely to be disentangled in a manner that will find easy consensus. So it approaches the key issues across the multiple perspectives that are necessary. It examines both multidisciplinary and transdisciplinary core issues. Equally, the challenge of evaluating policies for behaviour change from these multi-perspectives is not ignored.
"It offers an intellectually challenging read of value to policymakers, business leaders, academics and others who seek to influence current thinking. The inclusion of ‘stop and think’ boxes, plus end of chapter ‘questions’, provide a focused agenda for rigorous thinking about the behaviour change debate"...
Amazon link is here - https://www.amazon.co.uk/Beyond-Behaviour-Change-Interdisciplinary-Approaches/dp/1447317564/ref=sr_1_1?ie=UTF8&qid=1470227777&sr=8-1&keywords=beyond+behaviour+change
Consultant Paediatrician / Paeds ED, Medical Director MREW, Trustee for NICHE International, Mountain Rescue Volunteer
8 年Well done Fi