## beyond the basics: are you building a commodity or a brand?

## my thoughts

in a world swamped with choices, it's easy to become just another commodity... but what truly sets you apart? is it the quality of your product, the reliability of your service, or the way you make people feel? is it just the packaging? the price? or is there something deeper, something more intangible?

we often think about these questions at goodwyn, where our aim isn't just to sell tea, but to offer experiences that linger long after the tea has been sipped..personally, i believe it's the people.. the story behind the brand... the passion, the values that make it unique...the relationships you build..

it's about building a community of people who share your values, who believe in what you're doing... and that's not easy... it takes time, effort, and a whole lot of heart.. but it's worth it..

because when you create a brand that people love...you're not just selling a product... your building something everlasting..

## videos i enjoyed watching

• The Surprising Habits of Original Thinkers | Adam Grant
• Relationship Selling is What Brands Should Do
• How to Avoid Being a Commodity

## books worth a read

• Building a Storybrand by Donald Miller
• The 22 Immutable Laws of Branding by Al Ries and Laura Ries
• Purple Cow by Seth Godin

## helpful links

• A LinkedIn Post I wrote on This
• The Power of a Hidden Gift
• Are You Building a Brand or Just a Commodity?

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Goodwyn Tea Goodwysh