Beyond Basics: Unleashing The Power Of Modern Disposable Hygiene
UnivDatos Market Insights (UMI)
Knowledge Delivered Intelligently
Introduction:
Disposable hygiene products refer to single-use items designed for personal hygiene purposes, such as diapers, wet wipes, sanitary napkins, adult incontinence products, and disposable gloves. The disposable hygiene products market has witnessed significant growth in recent years due to various factors. Growing health-related issues such as catheter-associated urinary tract infection (CAUTI), incontinence-associated dermatitis (IAD), and menstrual disorders are a major cause of increased demand for disposable hygiene products. Several companies are launching technologically advanced products in the market. For instance, in May 2023, Friends, the flagship brand has launched 'slim' disposable absorbent underpant - Friends UltraThin. Further, Governments of several countries have launched campaigns encouraging proper hygiene, especially in rural areas. Programs that address critical health issues and raise awareness to meet sustainability goals are likely to expand the market size.
According to UnivDatos Market Insights, Global Disposable Hygiene Product Market is expected to grow at a significant rate of around 7% during the forecast period 2023-2030.
Rising Geriatric Population:
The rising global aged population is one of the key drivers of the global disposable hygiene products market growth. The current status of the aging population is more prone to incontinence and other serious health conditions that require the use of disposable hygiene products. Since population aging is a global phenomenon, nearly every nation across the world witnesses’ growth in terms of the proportions and size of the elderly. For instance,?by 2030, 1 in 6 people in the world will be aged 60 years or over. At this time, the share of the population aged 60 years and over will increase from 1 billion in 2020 to 1.4 billion?This figure is anticipated to witness a growing trend, accounting for 16% by 2050, indicating that one in six people globally will be aged 65 years or above. Moreover, adult diapers are growing at the fastest growth rate over the forecast period owing to technological advancements that have led to a significantly increased utilization of disposable adult diapers among the elderly population. As a consequence, the heightened demand for disposable diapers due to their improved fluid retention and absorption features is expected to drive market growth in the coming years. Thus, the rising geriatric population driving the consumer demand for disposable hygiene products such as disposable diapers and pads in the global market.
Changing Lifestyle and Consumer Preference:
Countries are rapidly urbanizing, producing a shift in lifestyles and preferences. Consumption of reusable hygiene products is increasing as urban customers demand modern, convenient solutions. The growing disposable income of the consumers makes disposable hygiene products more affordable for customers, which boosts adoption rates and expands the market. The use of disposable hygiene products is encouraged, especially in emerging economies, by increased awareness of personal hygiene and health, which is supported by educational programs. As the middle class grows, so does consumer spending power, which drives up demand for and affordability of disposable hygiene products-which are frequently linked to comfort, convenience, and higher living standards. Moreover, there is a global shift towards sustainability and environmental responsibility. Consumers are increasingly concerned about the ecological impact of disposable menstrual products, which generate a substantial amount of waste. Eco-friendly alternatives, such as reusable menstrual cups, cloth pads, and biodegradable tampons, address these concerns by reducing waste and carbon footprint, making them attractive options. In the fiscal year 2022, the Procter & Gamble Company, a leading global manufacturer of premium disposable diapers and wet wipes, reported a 5% surge in sales for its baby, feminine, and family care business segment, achieved a total revenue of USD 19.74 billion.
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Technological Advancements:
Innovation and technological advancements play a crucial role in driving growth within the Disposable Hygiene Products Market. Manufacturers are continuously investing in research and development to enhance product performance, comfort, and sustainability. Introduction of new materials, such as superabsorbent polymers, has significantly improved the efficiency of diapers and sanitary napkins, contributing to increased consumer satisfaction. In order to increase their market, share in the personal care sector, major corporations are now frequently releasing disposable hygiene products with increased absorption and skin-friendly properties. The efforts of these businesses will help the market continue to grow in the future. For instance, Sani Professional, a PDI International subsidiary, introduced a new soft pack of 75 extra-large heavy-duty disposable wipes in August 2021 for consumers around the world. These multi-surface degreasing wipes help businesses like healthcare and catering institutions give their customers a clean atmosphere.
Conclusion
The current status of the aging population is more prone to incontinence and other serious health conditions that require the use of disposable hygiene products. Moreover, the growing disposable income of the consumers makes disposable hygiene products more affordable for customers, which boosts adoption rates and expands the market. The use of disposable hygiene products is encouraged, especially in emerging economies, by increased awareness of personal hygiene and health, which is supported by educational programs.
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