Beyond the Algorithm

Beyond the Algorithm

David Marsh David Marsh

David Marsh

VP of Marketing at Robotic Assistance Devices | Defender | Husband & Dad

发布日期: 2024年4月3日
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Google Analytics:

Changed from UA to GA4 release this summer, it’s been interesting. It’s a complete database change, and all UA data will be permanently deleted by Google effective July 1 of this year.

So, archive your UA data before it's deleted

LinkedIn:

Changed algorithms significantly dropping reach, especially for content creators with large followers.

So, how does this impact you?

Reach (it appears), is being lowered, creating a new challenge for B2B companies, making it more difficult to gain the attention of potential customers.

This article isn’t about cause, it’s about affect and how we can adapt to these algorithm changes and thrive.

If I was a B2C company, I would be concerned about Instagram, TikTok and YouTube.

For B2B, a drop in google traffic or reduced reach on LinkedIn represents a significant concern.

So, what can we do?

Read full story

Google Analytics: Changed from UA to GA4 release this summer, it’s been interesting. It’s a complete database change, and all UA data will be permanently deleted by Google effective July 1 of this year. So, archive your UA data before it's deleted LinkedIn:

Read full story

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