Beyond AI: The key topics captivating Europe's most influential tech community

The world’s most successful companies use data to inform key business decisions. We believe that communications should be no different.

The Tyto Relevance Index? is our proprietary data-powered insights service which uses social media data to reveal the technology and socioeconomic topics that dominate the public discourse of Europe’s technology community.

Based on the public social media posts from almost two thousand influencers in the?Tyto Tech 500 community from the UK, France and Germany, the Tyto Relevance Index? provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.

We launched the Tyto Relevance Index? a year ago and this has allowed us to identify trends over the past twelve months. We have summarised the main findings from this first year’s data below. You can read an extended analysis about the key trends on our?blog. If you want to receive our insights straight to your inbox every month, subscribe to the Tyto Relevance Index? here.?

Tech trends

Share of social posts in the pan-European region in the past twelve months?

Socioeconomic issues?

Share of social posts in the pan-European region in the past twelve months

These graphs display the most prominent topics of social posts from October 2022 to September 2023 across the UK, Germany, and France.

Interested in in-country data or comparing two countries?? Click here.

Key highlights

• The fastest growing tech topic is AI and machine learning – it dominated tech conversations online. It grew its share of conversation by 12.05% YoY – by far and away the fastest rising topic of the last 12 months across technology and socioeconomic issues.?
• GreenTech was the second fastest growing tech topic, rising 2.76% YoY. Last month was the biggest share of conversation that Greentech has seen so far, and we’ll be monitoring whether this marks a peak or continues to rise over the coming months. It’s definitely one to watch.?
• In the socioeconomic space, Climate change was the fastest growing topic at 5.7% YoY, with large peaks around COP27 and news of the world’s hottest recorded month in July this year. It remains highly topical.?
• DLT & Blockchain was the second biggest faller in the tech space, losing 3.58% of its share of conversation YoY. Combined with the fact that Crypto was the top falling topic in the socioeconomic space, losing 5.96% of its share of the conversation, it could suggest a bigger trend.?
• Recession also lost relevancy this year, seeing its 7.44% share of conversation in September 2022 drop to 4.33% in September 2023 (-3.11 pp). We may be done with talk of a recession, but is the recession done with us?

Tyto Tech 500??

The ranking of the top technology influencers in Europe?

How is the Tyto Relevance Index? created???

The Tyto Relevance Index? analyses the most prominent topics being discussed by the most influential people working in technology from across the UK, France and Germany.

It analyses public social media posts on LinkedIn and X of our?Tyto Tech 500 cohort of influencers – almost two thousand individuals – spanning 30 different categories related to technology and socioeconomic trends.?

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