Beyond the 71.8%: The Untapped Opportunities For Mortgage Brokers
Stephen Soo CPA
Profit Multiplier Coach | Mentor | Speaker | Senior Risk Advisor | Certified Accountant | Helping business owners find hidden money & scale. Risk Management Specialist ?
The numbers are clear: mortgage brokers dominate the lending landscape, originating over 71.8% of home loans in Australia (source: MFAA). This is fantastic news for the industry and underscores the crucial role brokers play in connecting borrowers with the best loan options. ??????????????, ???????? ?????????? ???????? ???????????????????? ?????????????? ?????????? ???? ???????? ?????????????? ???????????????????????
Many established brokers focus on capturing a slice of the existing 71.8% market share, while there's nothing wrong with this approach, there's a unique perspective that can unlock even greater potential: ???????????????? ???????? ?????????? ???? ?????? ????.??%
Here's why this perspective shift is powerful:
- ???????????????? ??????????????????: The 28.2% represents a vast pool of potential clients who may not be well-served by traditional lenders or haven't considered utilizing a broker
- ??????????????????????????????: By specializing in serving the needs of this underserved segment, you can carve out a unique niche and differentiate yourself from the competition
- ????????-???????? ??????????????????????????: By successfully navigating the unique challenges of these borrowers, you can build strong, long-term relationships
with a loyal client base
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- ???????????????? ???????? ??????????: Within the 28.2%, who are you best equipped to serve? First-time homebuyers, self-employed individuals, or borrowers with complex credit situations?
- ?????????????? ??????????????????: Deepen your knowledge of the specific needs, challenges, and loan options relevant to your chosen niche
- ???????????????? ??????????????????: Craft communication that resonates with your niche audience. Highlight your expertise in overcoming roadblocks they might encounter with traditional lenders
- ?????????? ?????????????????? ????????????????????????: Collaborate with real estate agents, financial advisors, or community organizations serving your target audience
?? Remember: Compliance remains paramount. Ensure you have the necessary licenses and expertise to handle the specific loan types your niche might require
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Adopting this unique perspective and focusing on the 28.2%, you can unlock new growth opportunities, differentiate your brokerage, and build a reputation as a trusted advisor for a loyal client base
This approach ???? ?????? ?????????? ???????????????????? ?????? ???????????????? ????????????, ?????? ???????????? ?????????????????? ???????? ?????????? ?????? ??????????????????. With the right strategy, you can position yourself for long-term success in the ever-evolving mortgage broking landscape
Share your thoughts! Have you considered focusing on the 28.2% market? Reach out if you’d like to bounce ideas off ??
#smallbusinesscoaching #smallbusinesssupport #opportunities #growth #SuccessMindset #BusinessGrowthStrategies #SmallBusinessOwner #mortgagebroker
AI Certified Consultant | Expert Educator | I help Executive Assistants create AI-powered teams in 90 minutes to manage marketing and operations while protecting your company's voice.
11 个月Great insight on distinguishing oneself in the mortgage broker market, Stephen Soo CPA.??
CPA Accountant - Operations & Management
11 个月Great eye opener and strategy for scale up and reach potential new clients....loving your for passion!
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11 个月Hi Stephen Soo CPA, your insights on standing out in the crowded mortgage market are spot on! Tapping into that 28.2% is a game-changer. Thanks for sharing your wisdom. Looking forward to your next piece. ?? ??
Senior Recruiter with +15 years' experience in Accountancy & Finance, Corporate Services, and Automation Technical Experts.
11 个月Stephen Soo CPA, Thanks for sharing this valuable resource!
Residentail/Commercial/Asset Finance/Car Loans/Small business
11 个月Hey Stephen, great article! Especially the part about finding what you're really good at. Understanding our strengths helps us match our clients' needs and goals with the right strategies. I've noticed that some bankers and brokers take on clients without really knowing what they need or how to help them. Things are always changing, and clients are more complicated than before. As a former banker turned broker, it's crucial to keep learning and adapting. Also, asking questions and working with clients' accountants to understand their tax strategies is key. It helps us provide a great experience and build trust in the community.