Beyonce Glides Onto Eastenders

...or not, if this #ai image I just generated is anything to go by -

Like everyone else I am interested in the myriad of #generativeai tools being developed but while today's statement about the apocalyptic potential of #AI is worth noting ("AI Could Lead To Extinction, Experts Warn" - BBC) there's also lots of enjoyment to be had in the fundamentally broken and misshapen words and images that can emerge.

Next month I'll be sharing some of the current ICS-digital thinking at the AI and Digital Strategy event as part of the Marketing Masterclass Series and as things stand it's an interesting balance between jaw-dropping potential and powerful AI assists, and the surreal, have-I-just-suffered-a-stroke side of peculiar visual outputs.

In daily life I've mostly been using #chatgpt to help warm up my useless brain when staring at a blank page - for article title options, suggestions for data sources and the like for long form content and (as Emma Carey and Charlotte Green can attest) punishing it with increasingly hyper-specific prompts for branding initiatives.

AI continues to be the second most popular topic we encounter at events like the recent #sbcsummitnorthamerica and #foodanddrinkexpo shows (first is - "why do you look so misanthropic, when being blessed with such a magnificent beard, Martin?") and it's an area we're monitoring excrutiatingly closely.

As an agency that creates about a million words of multilingual content each month, and utilise visual design for projects from creative #digitalpr campaigns, UX and design & development, that's not surprising.

At the present moment, what many marketers are weighing up is the time investment and expertise required to sense-check, correct and polish AI content versus the hypothetical time savings.

Without a doubt it's a fast-moving initiative but while fallible humans are not immune from creating wonky, grammatically odd (or inaccurate) written content, this might still pass the smell test for a skim reader looking for specific information.

For visual, photo-realistic content for advertisements, broadcast, banners and more the uncanny-valley effect can kick in faster, with the bar that much higher.