Beyonce Changing the game

Yesterday, Beyonce debuted her visual album on HBO. The film and the album dominated pop culture last night, with much of the conversation centered around her lyrics dealing with infidelity that fans speculate are a reference to Jay Z.
As a music fan and entrepreneur my attention focused on her innovative strategy to release her music. Calling it a visual album was not only genius but also highlighted the fact that she and her team understand how consumers want entertainment, unlike Record Companies who still use the term Mix Tape. The record companies have long been in the visual game (music videos) but they did not understand how to monetize or properly market artists music with a visual narrative. The record companies spent millions of dollars making music videos, that the artists had to recoup and then gave away the artists music videos for free to networks like MTV, VH1 and BET. The networks used the free programming to build there fledging cable channels. BET sold for 3 Billion dollars off the backs of the free music videos the record companies were providing. There has always been a symbiotic relationship with music and visual narratives. Prince proved long ago that you could take music and weave it into a visual narrative. ?#?PurpleRain? Beyonce and Jay Z are changing the rules of the game. Beyonce released her visual masterpiece on HBO and then released the music exclusively on her HUSBANDS streaming service. ?#?Tidal? (so much for the infidelity conversation) Thats called FAMILY BUSINESS! ?#?Lemonade? ?#?Beyonce?