Beware: Others Can Use Your ChatGPT Input. Here’s How You Can Use Generative AI Responsibly.

With great power comes great responsibility. Generative AI can create new content that is almost indistinguishable from human-created content.?As generative AI continues to advance, it is essential to ensure that it is used in a responsible and ethical manner.???

Be guided by the?aspects to consider?and the?steps we can take, to ensure that AI technology is used to its fullest potential while minimizing the potential for harm*:?

1) Data privacy

Generating deepfakes of people without their consent violates their privacy rights.?

2) Information security

Generative AI models are typically trained on large datasets. If information is not handled securely, it?can be exposed to unauthorized individuals, leading to data breaches and other security incidents.??

A recent example:?

A Samsung engineer uploaded a sensitive internal code to ChatGPT, prompting concerns about?restricted data that may eventually show up?in other users’ ChatGPT responses.

Source:?Samsung Bans ChatGPT among Employees after Sensitive Code Leak,?from Forbes

Steps to take:

• While ChatGPT is a reliable work assistant, it is not a place for sharing meeting minutes, financials, code, or other confidential information.?

• Switch off ChatGPT history?so that conversations are not used to train the ChatGPT model.?

3) Potential misuse

Generative AI can be misused to create deepfake videos or images to spread false information or manipulate public opinion.

A recent example:?

In Germany, a magazine editor published a fake interview of Formula 1 legend Michael Schumacher that was generated by AI.?Schumacher was involved in an accident in 2013 and has been privately cared for since 2014.??The magazine promoted the?fabricated interview?as Schumacher’s first interview since his accident.

Source:?German Publisher Apologizes for Fake Schumacher AI Interview, from The Associated Press

Steps to take:?

Ensure?transparency?in the use of content by disclosing content sources.?JG Summit DTO’s Data & Analytics team recommends these sample attributions:?

• "Written by Juan De la Cruz, with AI assistance only where indicated"??
• "The following was generated with ChatGPT using the prompt: <prompt_used>"??
• "This raw data was parsed using <tool>. Further information can be found at <link>"?

4) Ethical considerations

The use of generative AI can have ethical implications, such as the?potential for bias or discrimination?in the data and algorithms used.?For example, hiring data or algorithms with bias may lead to discriminatory outcomes based on factors like race or gender.?

Steps to take:

• “Include a wide range of examples from different populations and contexts and be free from any discriminatory or prejudicial biases.”???
• “Pulling from a large data set alone doesn’t guarantee better diversity—algorithms should be trained to holistically evaluate candidates. For instance, assessing candidates on skills and experience rather than on degrees broadens the talent pool.”

Source:?Responsible AI,?from Fast Company

5) Human oversight

When asked about responsible use of generative AI, ChatGPT highlights the importance of?human discretion?in the use of generative AI, particularly in cases involving public figures or sensitive topics**.?

As AI become more integrated into our lives, it is important that we approach its development and use with a strong sense of ethics and social responsibility.???

An entrepreneurial mindset drives us to be creative and innovative in our approach to AI while also considering the?implications of our decisions.?Stewardship requires us to consider the?long-term consequences of our actions, and integrity requires us to be?honest and transparent?about the use of AI and to hold ourselves?accountable***.?

*With excerpts from ChatGPT response to the prompt “Suggest an article intro on responsible use of generative AI”?

**With excerpts from ChatGPT response to the prompts:?

• “I will write an article about responsible use of generative AI. What aspects should I cover? Provide negative examples for each.”?
• “Explain information security based on nature of generative AI training”?

***With excerpts from ChatGPT response to the prompts:?

• “Suggest an article ending on responsible use of AI, highlighting the values of stewardship, integrity, entrepreneurial mindset”?
• “How to end article on responsible use of AI”?

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