Beware of Dangerous Foods
David Gilks
I use neuroscience and ancient wisdom to help individuals discover the one thing that will change everything.
Sometimes, companies resort to frightening people about other companies’ products to sell their own. These tricks are usually played out by focusing on single ingredients, suggesting they may be harmful in some way, often by presenting them out of context with how they are consumed. As a company growing worldwide, Isagenix is no stranger to these types of negative campaigns. However, the statements made by these other companies are rarely accurate or truthful.
The goal is to misinform and mislead a target audience to encourage them to buy their own products. Some ingredient names can sound pretty strange, regardless of whether they are wholesome or not. That makes them easy targets for fear-mongering campaigns. But ingredients shouldn’t be judged simply by the complexity or length of their names. After all, “whole foods” can seem alarmingly unrecognizable when broken down into their chemical constituents.
James Kennedy, a high-school chemistry teacher from Melbourne, Australia,
whose work was recently highlighted in The New York Times, came up with a clever way of illustrating this reality. He broke down common fruits, including bananas, blueberries, and even eggs, into chemicals and presented them in ingredient deck panels as if they were manufactured or processed foods. These ingredient panels listed names, including phenylalanine, fructose, benzoic acid, glutamic acid, aspartic acid, and more.
According to nutrition and food scientists, several of these, on their own or in combination with others, are helpful in making food more appealing and nutritious, depending on how they’re used in a product. Nutritionist Michael Colgan, Ph. D., a member of the Isagenix Scientific Advisory Board (SAB), said fructose is an example of an ingredient regularly misjudged and a target for scare-mongering campaigns. But by comparison, a large apple of the Belle de Boskoop variety—“the kind that is great for apple pies”—contains up to 26 grams of sugar, mainly from fructose, and few people would think of them as unhealthy, Dr. Colgan reminds.
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Fructose used in normal amounts can be useful in foods such as nutritional shakes because studies show it can support glycemic control long-term while being sweeter, allowing for less use of sugar and carbohydrate calories overall. Another ingredient is cyanocobalamin, used to fortify foods with vitamin B12 but often defamed by companies for its inclusion of minor and toxicologically insignificant traces of cyanide. “As soon as someone hears that ‘cyano’ refers to ‘cyanide,’ there’s no going back,” said Wayne Bidlack, Ph.D., a professor at California State Polytechnic University and SAB member.
But Dr. Bidlack explains that the amounts are minuscule and can’t compare to what people normally receive in their diets in the form of cyano glycosides found in foods eaten daily, including apples and several kinds of vegetables.The truth about cyanocobalamin is that it’s well studied and has never been found to present any toxicity—only benefits to the circulatory, brain, and nervous systems—even in high amounts in long-term studies. In manufactured foods, it’s also the most stable form of vitamin B12, allowing for longer shelf life.
Likewise, sugar alcohols, including maltitol, normally found in fruits and vegetables, are often questioned and the target of negative campaigns. A lot of the problem has to do with the supposition that they are some “alcohol,” usually associated with harmful consequences. However, sugar alcohols provide a safe and effective way to add sweetness while contributing fewer calories, lowering the glycemic index, and reducing the amount of total sugars in manufactured foods. One more is food-grade carrageenan, a product of seaweed also known as Irish moss, used in minor amounts in only a few Isagenix products.
The ingredient is often used in other manufactured foods like cream and milkshakes to add thickness without introducing additional carbohydrates, fats, or calories. Carrageenan has come under considerable question because of its potential to cause gut irritation in certain individuals with irritable bowel syndrome if ingested in regular or large amounts. However, for the majority of individuals, there have been no safety concerns. Unfortunately, scare-mongering campaigns would cause customers to fear for their health from any consumption of food containing the ingredient. Never fear—when receiving advertisements from companies, informed consumers should know there is more than meets the eye. Finding the science can help with seeing through the scare tactics.
#isagenix #nutrition #vitamins #minerals