Beware of the Budget Bandits!
As long as there has been innovation, there have been those who make it their mission to add a little rain on your parade or capitalize from your hard work. Hats off to the inventor of the wheel... no doubt they got a ton of criticism about all the noise it made and had to deal with lop-sided knock-offs.
But, I digress.
In our modern world, bots and bad actors can take a toll on your business in a myriad of ways.
There are soft costs, like the time wasted moderating/minimizing damaging comments, pursuing fake leads, and making decisions based on false performance data. Then, there are costs that are even harder to quantify, like the damage to your brand when toxic comments or spam ruin the customer experience.
Add to this the hard costs of bots, and the problem becomes one you can't afford to ignore. It is estimated that the typical advertiser is spending 20%* of their budget on bot views. Not real customers, not real clicks - - just bots and bad actors chewing up your precious ad spend.
Want 20% of our ad budget back? Want to spend your time and resources on real conversations with your customers instead of responding to noise?
We want that for you too.
Agorapulse has teamed up with the smart people at Respondology to give you practical tips that will help you diagnose the extent of your bot problem and give you actionable steps you can take today to protect your brand from this growing threat.
And, did I mention the FREE toxicity report? As part of this webinar, you will be given the chance to receive a custom, Respondology-exclusive report that will give you an overall toxicity score for Facebook and Instagram that will help you self-diagnose the extent of your exposure.
In addition to an overall score, the report breaks down toxic comments into 12 categories. This report is not publically available and will only be provided - free of charge - to those who register to attend this important webinar. You can't get it any other way.
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So, are you ready to add 20% back to your paid ad budget? Take back your time, resources, and control of your brand narrative by arming yourself against the "Attack of the Bots."
Join Agorapulse and Respondology as ??? Darryl Praill , Erik Swain , and Ryan Pamplin ? give you practical insights into how you can control your brand's story by addressing backlash from bots and bad actors (before it gets out of hand).
Register for free here: https://bit.ly/221026LI
*8th Annual Bad Bot Report, Imperva.?