Beware of the Ambush
Claudia Lardizabal, MBA
Expert Franchise Consulting for Military Veterans/ Corporate Execs./ Aspiring Entrepreneurs to help them find the RIGHT Franchise FIT.
Beware of the ambush! You might be in the process of finding the right business and just started the research, or maybe you're not even there yet. Maybe you're just thinking about becoming a business owner.?
Beware of Friends and Family
Beware of your friends and family, because as much as they love you and as much as they only want the best for you, they're going to try to “help you” to make the “right decision”. But their decisions or their ideas are coming from their own perception. Whereas, you know that you are going through a process of finding the right business and that you're doing research.? A process that will allow you to do a great deal of due diligence in order to understand the business model, the industry, financials of the business and then validate with existing owners.? In other words, gathering and learning all the facts about the business and not just perceptions.??
By the way, you also have me by your side, guiding you through the process, showing you the good franchises from the not so good franchises, and showing you franchises that are going to help you accomplish your goals.? Maybe your family and friends are not aware of that, so beware of well-meaning friends and family who are going to want to bombard you with advice.?
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Trust That YOU are on the Right Path
You might hear things like, “You want to start a business?? Nobody in our family has ever had a business before” or “That business will never make it in our city.”? Understand that those comments or “advice” comes from perception and quite possibly their own fear of being their own boss and that more than likely they have not researched the business you are looking at nor the industry.? Perceptions come from fear and emotion and personal experience and more than likely your well meaning friends and family are not familiar with the industry and therefore they perceive that no one else uses that business since they don’t.? It’s all perfectly normal and indeed human nature.? Just keep those things in mind as you're going through this process of finding the right business so that you don’t allow yourself to be ambushed by friends and family.
Trust that I'm going to lead you on the right path, so that we can find the right franchise fit for you based on facts and information and not perception. If you want to know more about franchising or if you have questions about what the right franchise fit for you is, please click on the calendar link below and let's schedule some time together.