Beverage Trends To Watch Out 2023 and Beyond ..

Beverage Trend 2023 and Beyond For Hospitality Industry..

1. CBD-infused relaxation drinks

A?very 2022?trend which just a year or so ago could only be found on the cocktail menus of only the most avant-garde venues is now a mainstream tipple in 2023, for both the alcoholic and non-alcoholic markets.

2. Bubble tea craze is staying

Bubble tea has been having its moment for quite some time now; what seemed like a craze looks set to stay a favorite among Gen-Z in 2023. Despite being invented in the 1980s, the demand for?bubble tea?is going global with its market expected to grow by almost double in size in all famous bars with new trendy approach.

3.Fermented drinks as a health-booster

Increased awareness of the importance of fueling our body with quality and nutritious food and drink is driving a rapid?growth in fermented beverages, occupying a significant portion within the functional and healthy drinks category.

4. Drinks with star power

Celebrity beverage endorsements are nothing new. Think George Clooney and Nespresso, Jennifer Aniston and Smart Water, or countless sporting stars endorsing energy drinks. Expect to see more and more?vineyards and champagne houses partnering with big names?to capitalize on their glamorous images and extend their respective brand portfolios.

5. Sustainably packaged beverages

Boxed wine is easier to store, it preserves open wine very well, and is proving a more hygienic and sustainable option, in particular for restaurants. With each three-litre box generating about?half the carbon dioxide emissions?to that of a glass bottle, boxed wine is also cheaper to transport, stock and is more environmentally friendly.

Another drink packaging trend you’ll see in 2023 is?plastic and glass-free bottles, typically made of recycled paper or sustainably sourced wood, with a significantly lower carbon footprint compared to their glass equivalents. The same has been increasingly used by manufacturers of other household essentials such as washing liquids.

6. Canned cocktails with premium products

While some may have enjoyed following online mixology tutorials to create their own home-made cocktails, many long for the days when original creations are served ready-made for immediate consumption.

7. Spiked sodas and alcohol-free beers and spirits

With?interest in low and no alcohol by volume?(ABV) drinks skyrocketing over the last few years, more and more people are looking for a middle ground between tee-total and drinker, between functional and indulgent, between high-quality and convenience.

Consequently, low and non-alcoholic beverages are?flooding the market?and is the space to watch.

8. Retro Cocktails

Classic cocktail recipes seem to be having somewhat of a revival, with their quirky names and familiar, feel-good taste, it’s just what the doctor ordered to perk us up. Something to remind us of days gone by, the?Harvey Hall banger, Salty Dog?and White Russian have all made a comeback.

Whilst Google Trends shows a 200% increase in search interest for the Porn star Martini, a staple for many girls’ nights looks set to surge in popularity, what’s more, we saw a 60% rise in search interest for martinis in general. Did?Martinis?ever really go out of fashion? No, but there has been a notable uptick in drinks’ menus dedicated to the glamorous tipple. Will you have yours “shaken, not stirred?”