Between Vision and Execution
Goran Bajazetov
?? Empowering designers and design teams to create impactful, world-class work
When I sat down with my morning coffee today, browsing through ?? (ex Twitter), a quote by Emunah Winer caught my attention:
When the client comes to the table with the answers, they really just want executors.
This sentiment resonated deeply, triggering a bunch of thoughts and insights I felt compelled to share, especially with young designers for whom client communication and management can be a daunting task.
We can’t make sweeping generalizations, but the truth in Winer’s words is evident in many client interactions. How much a client is willing to bend or be flexible often hinges on the skillset and tact of the professional sitting opposite them. Yet, it’s undeniable that there are clients who are just too rigid in their vision. These individuals have such a clear-cut image of what they want that it seems almost impossible to sway them.
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Drawing from our collective experience in the design world, I’ve found that there are several ways to approach such situations:
The dance between a client’s vision and a designer’s execution is intricate. It’s a fine line to walk, with both parties bringing their expertise to the table. Yet, as professionals, it’s our responsibility to find the balance between giving the client what they want and what they truly need.
In the alchemy of design, the magic often happens in the silent negotiations between dream and reality.
Do you share the same experience?