Betway launch 'Academy of Football' campaign with West Ham United and Soccer AM
Betway’s Academy of Football gives West Ham fans' side a Premier League makeover
In episode one of the original web series, Hammers stars Mark Noble, James Tomkins and Darren Randolph surprise the grassroots club
Betway’s Academy of Football - created in partnership with Soccer AM - is an original web series that follows amateur side West Ham United IFC.
The grassroots club are made up of Hammers supporters and compete in the Internet FA league against other fan sides from all over the country.
Their players - whose day jobs range from swimming teacher to lawyer - recently turned up to play what they thought was any other midweek match against a Betway XI.
And it was… until West Ham stars Mark Noble, James Tomkins and Darren Randolph arrived halfway through to lend some vocal support - and a little bit of stick.
The surprises didn’t end there for the supporters’ club, either…
Watch episode one to see how and what else was revealed… and follow the series on Twitter using the #BetwayAcademy hashtag.
Brand Director at Rocket Sports
8 年Great work chris!
Strategist | Investor | Operator | VC | PE | CVC | CVB | VB | NED | Freelance Fund Mgmt | Agriculture | Energy | Water | Mining | Supply Chain | Decarbonisation | Carbon Markets | Data | Financial Services
8 年well done West Ham
Digital Marketing & Business at Accenture
8 年great job guys!
Head of Sales . KT&T - Providing all aspects of Hospitality & Event recruitment.
8 年This is one of the many reasons that West Ham are way ahead at local development and support. Way ahead.