BettrData leads to Bettr Campaigns

Why you need to standardize your data onboarding.

What happens when you have poorly formatted data? How long does it take before your entire database has issues?

Badly formatted data is the bane of any company that makes decisions based on data.

It’s not just an issue with the data itself, but also the sources of that data. Data comes from multiple places, and each source inherently has issues of its own. The result is a veritable minefield of messy data where every decision is suspect. The time it takes to correct these issues can be overwhelming.

The severity of bad data formatting largely depends on how badly configured the data files are and the scope of your importing requirements. For example, if you have a number of records where each has a few mislabeled fields, this can be tolerated for a long while. On the other hand, if you have a small number of records that are mostly bad, this will cause serious problems right away.

Once corrupted data is present in your database, it takes only 1/3 as much new bad data to cause your entire database to become corrupt. That’s because the new entries will share some bad values with existing entries, which will cause errors when calculating

In the world of direct marketing, it's hard to ignore the importance of good data. Data is used in nearly every type of modern marketing strategy. It can be used for tracking growth and success with social media, direct mail, and web traffic. It can also be used to optimize current campaigns, creating better copy and more appealing imagery.

The data that marketers use to do this is derived from many different sources. The information can be about customers, demographics, trends and more. It's used in every step of the process, in order to cement a strong presence for a business everywhere it is discovered by potential customers.

As we have seen, good data is crucial to marketing, and therefore it’s important not to leave anything to chance. With the help of a professional data onboarding company like BettrData.io, your business can take advantage of the latest data standardization strategies using machine language and over 20 years of database marketing and delivering big data solutions. To learn more about how we can help you ensure that the data you ingest is of the highest caliber, let's connect at www.bettrdata.io and follow us!