#BetterTogether: Lowering Barriers and Building On and Offline Communities for Women in Business

Three years ago, Kyra Reed launched a movement on social media to empower women in the cannabis industry. Today, the #BetterTogether movement is gaining momentum, and inspiring women across the world to join forces to create a more inclusive industry. 

The multi-entrepreneur is the force behind the Facebook group Women Empowered in Cannabis (WEiC)—formerly Women Entrepreneurs in Cannabis. She is also co-founder of Kadin Enterprises, Markyr Digital, and Lady Jane Society, an event production company.

A Pre-Pot Pioneer

Reed made her name in the digital marketing world in the early 2000s when she joined forces with Nic Adler to revitalize the iconic Roxy Theatre and Sunset Strip in Downtown Los Angeles.

Adler was the owner of the Roxy, and the son of its original founder, Lou Adler, producer of The Rocky Horror Picture Show (1975), the Cheech and Chong films, and acts including The Mamas and The Papas. In an interview with TechCrunch, he explains how Reed’s digital strategy saved the Hollywood landmark, and in turn, other icons along the strip including The Viper Room, The House of Blues, and The Comedy Club. 

“The Roxy was the first to come online and they did one simple act that changed the history of entertainment venues on the Sunset Strip,” reports TechCrunch. “[…] They started being social online with their neighbors.” 

The venue was among the first 19,000 accounts on Twitter. By 2012, The Roxy grew to host the largest and most robust Facebook and Twitter followings for music venues on social media. As a result, Reed earned the title of “Social Media Pioneer” by Entrepreneur Magazine.

READ MORE @ Emerald Magazine: https://theemeraldmagazine.com/bettertogether-kyra-reed-is-lowering-barriers-and-building-on-and-offline-communities-for-women-in-business/