A better way- In cold calling

I have started my career as a recruiter in a Human Resource Consulting firm where my role is to do cold calling. I have to identify the target audience ( Generating Leads) and have to call them. After making so many calls I wonder if it is still effective to do a cold calling. But in a Consulting firm, it’s so obvious that the managers identify the performance by the number of calls we make.

Cold calling - Definition

The definition of cold calling according to business dictionary is below

1) Visiting a prospect (who may not know the visitor) without a prior appointment. (2) Calling a prospect (who does not know the caller) for a sales appointment. Called also cold canvassing. (3) Making unsolicited phone calls to strangers, usually to generate a sale or seek a donation. Such practices are illegal in several countries.

This is anyhow the meaning of cold calling which the managers want to do but on the other side usually people do not like knocking their door without a notice.

Cold calling and Recruitment

As a Recruiter, it’s my a job to find the right talent for the organisation or my client. To find the right Candidate we reach out to many people. It sounds good to screening over a call is an effective way to streamline the hiring process which end up in benefiting the organization and the prospect candidates. All these benefits can be achieved when the time and call is used in an effectively.

Cold calling – failing reasons.

As a recruiter I felt the reasons for cold call failing is because of some following things,

1.Not engaging the prospects:

When making a lot of calls in a day the recruiters fail to keep up the enthusiasm which is actually not possible. But you must push through it. The candidates should not feel we the recruiter is less interested.

2.Pitch on a call goes with no pitch:

For any call that anyone makes, most importantly on a recruitment or sales call, the pitch is more important. The most important and relevant information during the conversation must be highlighted and that should be the deal breaking moment. Irrelevant info will spoil and confuse the Candidate or prospect.?

3. Lack of listening.

When the recruiter speaks a lot on the call, the person who thinks it is irrelevant will not give his ears. This may lead to the prospect miss the important information the recruiter says. So speaking to the point, planning and conveying relevant information is more important.

4. Missing to build a rapport:

Building a connect is also very important while most of the time the recruiter try to turn the candidate as a prospect only by giving information and should be able to sense his interest and should understand his vision about his career.?

5. Running behind Numbers:

This is the main reason for missing out a good candidate. When the recruiter runs behind the number of profile and quantity of submission, they fail in getting a right talent.

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A better way to do - cold calling

• Write a Better post on your requirement:

Always write a value-added post on the requirement you have and so that the candidates understand the requirement in a better way and find a connect with the job.

• Look up who looked at you:

Those people who are likely to be interested on the post or the offer you have made on the job has to be connected immediately and with missing no one. And if you miss this will be a wasted opportunity.

• Write a touch point to talk on a call:

That important information which can grab the candidate should be noted and informed clearly.

• Spend time on relevancy

For a recruiter it must be easy to find a most relevant profile for any job requirement. An extra time must be spent on that relevant profile.

• ?Follow up on relevancy

Again, the time must be invested on the relevant profile. Make a follow up calls with the relevant profile so that to make them know your priority on them.

• Ask for reference

Failing on every aspect of cold calling you can still ask for a reference on a call and you may get a prospect.

I personally as a recruiter understands that the time is most important for a recruiter because the recruiter has many more works to do other than making cold calling. That is when I came up with this article.