Better Together: A Look Ahead at the Future of Travel

January is a celebration for the Independent Hotelier and is a special time when we recognize the genuine?hospitality offered to travelers by independent hotels around the world. We love this opportunity to celebrate the independent hotel experience and the exquisite hotels and hoteliers who create epic memories for the guests that enjoy this unique type of travel.??

As I think about how we at Preferred Travel Group champion our global community of independent travel lovers, I am reminded of the lessons we have learned and the progress we have made in the travel industry. One thing that has become increasingly clear is that we are at our best when we maintain our independent spirit while working together as a community. Yes, we are independent, but are also truly better together.??

This year, my family is marking 20 years since we invested in this company. Throughout the past two decades, there has been a common theme: By working collaboratively, we can make travel better for ourselves, our customers, our partners, and even for the planet.?

At Preferred Travel Group, we are committed to sustainable tourism and have been working hard on our Climate Action Plan. We are proud to have signed the Glasgow Declaration for climate action in tourism and are excited to roll out our plan later this year. We have partnered with the Travel Foundation to increase our impact and learn more about the importance of our industry's involvement in adapting to climate futures and preserving our environment, communities, and cultural heritage.?

Our Beyond Green brand is a perfect example of how we're working to make travel more sustainable and responsible while also sharing how travel is a force for good. Looking ahead to the future of travel, there are several interesting trends and statistics to consider. For example, many travelers are seeking off-grid vacations to escape reality and connect with nature and create deep meaningful connections with the places they visit. This trend aligns with our Beyond Green brand and its focus on sustainability .?

Travelers are also looking forward to experiencing something new in 2024, from exploring lesser-known cities to pushing themselves out of their own comfort zones.?

Our 600 Preferred Hotels & Resorts properties are recognizing this demand, and I am amazed at the innovative ways these member hotels are creating curated and unique luxury experiences for guests from around the world.???

Our Preferred Travel Group ideology starts with these simple words: Believe in Travel. For me, this isn’t only a professional ideal, it is part of who I am. Travel is in my blood. Connecting people with unique locations is something the entire Preferred family is passionate about and collectively celebrates.??

As we continue to meet traveler needs and work towards a more sustainable future, it is clear that we must remain committed to working together. By doing so, we can make travel better for everyone, both now and in the years to come.?

?