Better Together: ABM Content Syndication + LinkedIn

High-quality content reigns supreme, but distribution reigns supreme. Simply having excellent content is insufficient in the modern, constantly changing world of digital marketing. B2B marketers must understand the best ways to promote that content and when to do so.

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Most marketers relied on the "build it and they will come" tactic twenty years ago. However, Google will be receiving more than eight billion search inquiries per day by 2021, and the amount of material and data on the internet will have multiplied by 50 in only nine years. To make sure that the proper material is seen by the right individuals, you must thus step up your game.

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Even if the information produced in today's market may be the greatest and most original item accessible, it doesn't really matter if no one sees it. You are wasting your time producing content if you can't get people to see it through an appropriate distribution channel. In order to increase traffic and distribute relevant material at the correct moment, many intelligent marketers are choosing to use account-based content syndication. This will enable them to build a full funnel of leads that are most likely to result in sales.

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LinkedIn serves as a catalyst for marketing activities, as many B2B marketers are well aware. Use it in your content distribution plan if you don't want to fall behind the competition. So the issue is, why is account-based content syndication crucial for all B2B marketers to use in conjunction with LinkedIn?

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ABM Content Syndication: What Is It?

The practise of systematically republishing web-based information on independent websites is known as content syndication. This gives you the opportunity to expose your material to people you would have otherwise missed, thereby expanding your reach in a short amount of time. With the use of content syndication, a variety of materials may be distributed, such as:

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·?Blog posts

·?Case studies

·?Infographics

·?Podcasts

·?Videos

·?Webinars

·?White papers

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Using account-based content syndication, you can increase buying committee engagement at every level of your sales funnel, increasing conversion and revenue while boosting brand recognition and authority.

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Marketers may guarantee smooth distribution of the finest content to help the audience with the knowledge they need to finish their investigation and discovery of a new solution by utilising different types of content dependent on where an account is during their purchasing journey.

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LinkedIn and ABM Content Syndication: A Powerful Team

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By placing your syndicated content in front of the accounts and personas who will interact with it most, LinkedIn can help you with your marketing initiatives. Additionally, it will broaden your audience, providing you more chances to spark interest and add additional top-notch prospects to your lead generating funnel.

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A uniform dataset must be in place in order to effectively monitor and analyse performance, value, and ROI in order to maximise the benefits of content syndication on LinkedIn.

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Request a demo right away to discover more about how IMS ABM Content Syndication and connection with LinkedIn can boost account engagement and shorten the sales cycle for your top accounts.