Better Time Stories Campaign: European Excellence Award and spotlighted on the BBC

Happy New Year, everyone! I don’t like being tied to New Year’s resolutions. I'm more of a serendipity kind-of-guy: open-minded and ready to seize opportunities when they present themselves. I'm fortunate to be surrounded by friends, colleagues? and partners who share this ethos. This mindset led Clarity and our colleagues at Boomerang to join forces with Andriy Shmyhelskyy ???? , who set out to use his? audiobook technology to connect Ukrainian families separated by the war.

Over the past 1.5 years, we’ve been on a? journey to create a multifaceted campaign. This initiative involved media relations, live events, and videos, and garnered support from ambassadors such as Princess Laurentien of Orange and Ukrainian First Lady Olena Zelenska. The outcome has been truly heart-warming – over 25,000 books donated to 8,500+ Ukrainian children in Germany and the Netherlands.

Just last month, our efforts were recognized with the European Excellence Award, highlighting our support for Ukrainian families. The campaign has also gained international attention, being featured during the holidays on the BBC: https://www.bbc.co.uk/sounds/play/p0h0j29z

‘Better Time Stories’? is more than a campaign; it's about creating positive impact by bringing families together through technology and stories. This mission aligns seamlessly with the core values of Clarity and Boomerang. Both our agencies take pride in working with a higher number of pro bono clients than many others in our industry.

Big thanks to the ambassadors, influencers, and volunteers who've been absolute game-changers on this ride! Your support has been invaluable, and together, we continue to make a difference.

In the spirit of serendipity, let's look forward to more meaningful collaborations and positive impacts in the coming year!