Better than TESLA MODEL X? Technical Analysis of the latest HUAWEI model - AITO M7

Huawei-Seres JV’s new AITO M7 SUV received more than 40,000 orders 23 days after launch, has 1,300 km range

Let's deep dive into the mystical technical spec inside AITO M7

Technical Analysis of the Huawei AITO M7

The Huawei AITO M7 has enjoyed significant success in the electric vehicle market in recent years. Developed as a premium intelligent electric vehicle brand through a collaboration between Huawei and SERES, the AITO M7 has garnered high acclaim from consumers due to its outstanding performance, comfortable driving experience, and innovative technology. This article provides an in-depth analysis of the key technical features of the AITO M7 and explores the factors that have contributed to its success.

Key Technical Features of the AITO M7

Advanced High-Level Intelligent Driving: Huawei's advanced high-level intelligent driving system has generated significant attention, particularly its capability to operate without reliance on high-precision maps. The launch event for the AITO M7 demonstrated this achievement and garnered enthusiastic responses from the audience. In the realm of high-level intelligent driving, the primary challenge faced by automakers is enabling vehicles to correctly perceive and understand the physical environment. While most vehicles' perception systems can effectively detect and understand common objects such as people and other vehicles, the reality is that driving conditions are highly variable, encompassing unpredictable elements such as fallen trees after a storm or debris from construction vehicles on the road. How should a vehicle respond to such unique situations? Huawei's answer to this challenge is GOD (General Obstacle Detection) 2.0.

GOD 2.0 goes beyond perceiving and understanding common objects, combining the perception of conventional objects, such as pedestrians and vehicles, with open-set attribute recognition capabilities. It possesses self-supervised learning abilities for recognizing special objects. Specifically, GOD 2.0 conducts 3D reconstruction of historical driving scenes to identify all physical elements present, including trees, barriers, road edges, and other obstacles. After identifying these elements, GOD 2.0 extracts traffic flow trajectory information within the driving scene, learning how to navigate the road correctly, avoid obstacles, and ultimately generating a wealth of simulated training data to continually enhance its perception and understanding of special objects.

Huawei's emphasis on the development of GOD 2.0 is not only aimed at making Advanced Driver Assistance Systems (ADS) more human-like but also significantly enhancing safety. According to Huawei, the AITO M7, equipped with Huawei ADS 2.0, can accurately identify unconventional obstacles like overturned vehicles, cardboard boxes, road edges, barriers, and more. Furthermore, when it detects obstacles in the forward direction, it can trigger AEB emergency braking (with a maximum stopping speed of up to 90 km/h). When it senses a collision risk with barriers or other objects in the lateral direction, it can activate ELK to make timely adjustments to the vehicle's direction, providing comprehensive protection. In addition, Huawei ADS 2.0 extends the application of emergency braking to low-speed driving situations, reducing the risk of minor collisions or slipping on slopes.

In addition to these active safety capabilities, the AITO M7 equipped with Huawei ADS 2.0 employs a fusion of "laser radar + visual perception" for intelligent driving solutions. The newly added top-mounted laser radar has a detection range of approximately 200 meters and a maximum horizontal detection angle of 120°. This feature enables the AITO M7 to proactively sense its environment in situations where visibility is limited, such as tunnels with varying light conditions, allowing for early deceleration or evasive maneuvers. Beyond active safety, Huawei has also revamped the vehicle's structural design to enhance passive safety. The AITO M7 features advanced materials, with approximately 24.4% of the entire vehicle composed of submarine-grade hot-formed steel and 80.6% high-strength steel and aluminum alloy. Additionally, CBS composite body materials have been introduced in the A-pillar and B-pillar to improve durability, rigidity, and collision safety while reducing vehicle weight.

Electric Drive Technology : The AITO M7 is equipped with a high-performance three-in-one electric drive system, featuring high power, high torque, and low energy consumption. Coupled with a proprietary vehicle control algorithm, it achieves a seamless blend of strong power and energy efficiency.

Battery and Management System : The AITO M7 adopts advanced battery pack technology and a thermal management system, effectively enhancing battery range and charging efficiency. The liquid cooling temperature control technology ensures that the battery remains in optimal working condition, significantly improving the vehicle's range.

Intelligent Driver Assistance Systems : The AITO M7 is equipped with advanced intelligent driver assistance systems, including adaptive cruise control, automatic parking, lane departure warning, and more. These technologies enhance driving safety and provide drivers with a more convenient driving experience.

Drive System : The AITO M7 features a full-time four-wheel-drive system with a front-to-rear axle drive power ratio of 56:44, enabling efficient power output and excellent off-road performance.

Motors : The AITO M7 utilizes the third-generation titanium lithium battery and motor system jointly developed by BMW and BYD. It boasts a maximum power of 160 kW and a maximum torque of 500 N·m, achieving a 0-100 km/h acceleration in just 4.9 seconds.

Safety Technology : The AITO M7 is equipped with advanced safety technologies, including intelligent driver assistance systems, adaptive cruise control, automatic parking, rearview camera, and 360-degree panoramic imaging, improving driving safety and convenience.

Human-Machine Interaction : The AITO M7 features a 12.3-inch central touchscreen and a 12.3-inch digital instrument panel, supporting voice control, gesture control, and intelligent connectivity, enhancing the driving experience and convenience.

The Success of the AITO M7

Strong Brand Endorsement: Huawei, as a global leader in technology, possesses substantial technological research and development capabilities and brand influence. Collaborating with Cyrus, Huawei leveraged its extensive experience in the electric vehicle field to create a highly recognized high-end electric vehicle brand.

Precise Market Positioning: The AITO M7 targets the mid-sized luxury SUV market, meeting consumer demands for high-quality travel through exceptional performance and a comfortable driving experience. Furthermore, the AITO M7's exceptional performance in intelligence and electrification has secured its place in the electric vehicle market.

Technological Innovation and Independent Research: The AITO M7 incorporates numerous innovative technologies in electric drive, battery management, and intelligent driver assistance. Huawei not only emphasizes technological research and development but also maintains a strategy of independently controlling core technologies, ensuring the product's competitive advantage.

Successful Marketing Strategy: The Huawei AITO brand has adopted a diversified marketing strategy, encompassing online promotion, offline advertising, sponsorship activities, and more. Through comprehensive marketing efforts, brand awareness and influence have been elevated, consequently boosting sales performance.

The success of the Huawei AITO M7 serves as a paradigmatic example, showcasing the innovation and opportunities that stem from the deep integration of technology companies and automotive manufacturing. Leveraging its advanced technological prowess and innovative thinking, Huawei, in collaboration with SERES, has created a competitive electric vehicle brand. The technical features and success factors of the AITO M7 not only highlight Huawei's strength in the electric vehicle sector but also offer valuable insights and inspiration for the development of China's electric vehicle industry.