Better than Before

This spring is not just about flowers blooming and the usual springtime window themes we have seen in the past. Spring / Summer 2021 could see us rounding the corner of the pandemic here in the UK.

The underlying story or resilience, regeneration and retail reopening is communicated through the theme of nature. All over London, from luxury brands, to independents, we see plants, flowers and references to nature. Nothing is more resilient than nature. Let's not forget we are part of it and therefore it is in our nature to also be able to bounce back.

Window display often reflects contemporary society and is an art form. Honestly, the goal of window display is more on the commercial side. Rather than just flogging product; artistic, meaningful stories and types of display. These can help make a connection with the viewer with a subplot, of getting their attention and creating or reinforcing, a bond between the buyer and seller.

Many retailers have tapped into the sentiments of the times. Some have not and are missing an opportunity to relate to their customers. I don't have to mention that retail is changing big time at the moment. There are endless retail articles on this. The high street will have its casualties and perhaps that is the law of nature too. In their place will be new brands, retailers, services, entertainment, dynamic spaces. These will better, suit and understand, the communities around them.

Good Visual Merchandising and Retail Design are one step ahead and are ready to offer solutions to make the 'new normal' a 'better than before'

Selfridges - Oxford St

Anthropology - Regent St

& Other Stories - Regent St

Loewe - Bond St

Ralph Lauren - Bond St

Harrods - Knightsbridge

Tonic - Portobello Rd

Rouge - Stoke Newington