A Better, More Effective Way to High-Quality, High-Ticket Sales

One of the most effective strategies I use to make money online is "isolating attention".

By isolating a person's attention, I can capture it and direct it towards my sales process, increasing the likelihood that they will make a purchase. This technique is incredibly powerful and can significantly boost sales.

The amount you can isolate someone's attention is directly related to how much they are willing to spend. This is because the more focused a person's attention is, the more flexible they will be when it comes to the price of the product or service being offered. In other words, the more attention a person is giving to what you are offering, the more likely they are to make a purchase, regardless of the price.

Intent + Attention In Isolation = Money.

As we approach 2023, the market is changing and the standard book-a-call model is becoming less effective.

People are becoming more resistant to the sales process, and it is becoming more expensive to get them to book calls. Additionally, show-up rates are declining. This is because people are becoming more aware of the sales process and are resistant to it, making it difficult to sell to them using traditional methods.?

To combat this, we have been using assessment call booking models and the segue process, which have been highly successful.

Gary Bencivenga once said, "we must make our advertising valuable."?

This same principle applies to marketing.?

The standard book-a-call model is not valuable and does not effectively drive sales. Instead, many successful marketers, including myself, use an assessment call booking model.?

This model has been effective in a wide range of industries, including weight loss, business opportunities, finance, debt, and relationships. It has proven to be highly effective in driving sales and revenue.

Here’s how it works:

1. We make our marketing valuable
2. To do that, we need to offer value
3. Value is defined by what is useful to that person at this point in time on their journey
4. You offer them the value on that call
5. And then you have part of the call where you have a segue process that goes into the sales process.

Here is an example of how the assessment call booking model works in practice:

A person who teaches artists how to sell their art online uses this model as part of their sales process...

1. When an artist buys their book, they receive a sequence of messages that offers an assessment call.
2. The goal of the call is not to sell, but to provide valuable information and assess the worth of the artist's art. This is an irresistible proposition for the artist, and during the assessment, the art's potential selling price and scale are determined.
3. If the art is sellable, the next step is to address the problem of "how do I sell it?" At this point, the "segue" process takes place, where the salesperson asks, "now that you know what your art is worth, would you like us to show you how to sell it?"
4. The natural response is yes, and then the sales pitch begins.

What this does is two things:

• Increases Intent + Causes Attention In Isolation.
• Intent + Attention In Isolation = Money.

This approach can be applied to any niche and has been shown to significantly reduce buying resistance and increase conversion rates, lead qualification, and other metrics.?

Another variation of this process is the "alignment call", which is used in high-volume situations where it is important to avoid wasting time on unqualified leads or people who are new to the program.?

In an alignment call, all participants are brought together and given an overview of the system and program. Midway through the call, the "segue" process is introduced, where the facilitator asks, "now that you know more about the program, would you like to see how I achieved a certain outcome without doing X, Y, Z?" This is followed by the assessment call booking model and the segue process.

Now that you know a better, more effective way to high-quality, high-ticket sales...

Do you currently have the bandwidth to bring on 10 to 20 new high-ticket clients a month?

Apply here: Get 10 High Ticket Clients!