A "Better" Google Analytics 4 Is All About The Implementation

Want Google Analytics 4 (GA4) to be better for your company? We believe the answer is all about the implementation. Join us for our next webinar on Dec. 15!

According to data from BuiltWith, over 28 million websites are going to have to migrate from Universal Google Analytics (UA) to Google Analytics 4 (GA4) over the next 7 months. To support companies wondering if GA4 is the best option for their campaign measurement, we will be launching an exclusive webinar on Thursday, Dec. 15, titled “Is GA4 Better??(A: It’s All About The Implementation)” at 1 PM EDT.

Hosted by our award-winning agency President Justin Seibert and featuring expertise from two of DOM’s Senior Digital Analysts, “Is GA4 Better?” will be a must attend webinar for marketing leaders who want answers to some of their biggest questions about GA4, including:

• How does GA4 compare to insights you get in Universal Analytics (UA)
• What comes “out of the box” in GA4?
• What will you miss out on if you use “out of the box” GA4 after UA is sunset?
• Why does GA4 need to be a custom installation?
• What reporting insights can you get from a custom implementation?

Don’t see your biggest question listed above? Don’t worry, there will also be a Q&A afterward so you can get answers to your top concerns, too.

“Any company currently using Universal Analytics really doesn’t have a choice at this point -?they’re going to have to migrate to GA4,” said Seibert. “Google’s switch provides all organizations an excellent opportunity to take a step back to look at their full measurement strategy.”

“In the vast majority of cases, marketers aren’t getting the data insights they need to feel comfortable with making strategic decisions,” Seibert continued. “This webinar intends to be the catalyst for forward-thinking marketing professionals to set GA4 up to reach its full potential.”

Who Should Register For Our Next GA4 Webinar?

We encourage anyone involved in any aspect of upgrading their web analytics platform to GA4 to join us on Dec. 15 for this webinar. In particular, SaaS, technology, healthcare, higher education, and eCommerce organizations will want to have the following team members attend:

• CMO’s responsible for data-driven decision making
• Digital Marketing Managers responsible for finding actionable trends
• Any emerging professional who regularly reports Google Analytics and other marketing data to leadership

No one should dread the day when GA4 becomes the only source of truth they have. This webinar will be a great starting point to see what a finished installation of GA4 can look like before you start reimagining your measurement strategy in 2023.

For more information on the webinar or to schedule a measurement strategy consultation with our team of digital analysts, please visit our website.

Meet Our Senior Digital Analysts Who Will Be Leading The Webinar

DOM Senior Digital Analyst Steve D'Angelo

Steve D'Angelo is certified in multiple disciplines of digital marketing and advertising from Google (including Google Analytics) and HubSpot. He has spent his entire career helping growing and enterprise companies in data-driven industries like healthcare, technology, and insurance create actionable measurement strategies so they can fully utilize their complex analytics setups.

DOM Senior Digital Analyst Dana Schumacher

Dana Schumacher is a Google Analytics Qualified Individual dedicated to marketing campaign analysis. Prior to joining our team to help our clients grow their SEO and social media campaigns with greater confidence, Dana spent over a decade serving as an in-house analyst for publicly traded enterprises, eCommerce companies, and software development firms.

Want To Know More About GA4?

By now, it probably feels like your LinkedIn feed has been littered for months with content about switching to #GA4.

Have you thought to yourself "what the heck is that?" Or maybe even "why should I care?"

The answer to the first question: GA4 =?Google?Analytics?4.?

The answer to the second? Absolutely.

That is, assuming getting insights into how your marketing efforts are impacting sales matters to your business.

In order to adopt this platform correctly, it’s going to require your business to undergo a complete shift in how you measure campaign performance.

Can't make the webinar on the 15th? We totally understand.?Take at least one step forward though by checking out any of these resources:

• Still Putting Off GA4? Here's Why You Can't Wait.
• GA4 Is Inevitable... Are You Ready To Leverage It's Insights?
• It's GA4 Setup Time! Here's A Checklist To Get Started.?
• GA4 vs Universal Analytics

Of course, if you have any questions about the webinar or implementing Google Analytics 4 on your site, please feel free to reach out to us here.