Better, Faster, Cheaper

Many companies develop products claiming to be better, faster, and cheaper. It's the Holy Grail of product marketing. Which buyer would not want to pay less for a better product that delivers a faster benefit? Such products, when they exist and prove their worth, tend to become the most successful product in their category.

In #healthcare, such products are desperately needed. #HealthcareCosts are staggering for most and catastrophic for some, people continue to die prematurely from diseases such as #cancer and #heartdisease and struggle with debilitating health conditions such as type 2 #diabetes, and fast healthcare is usually shortchanged and insufficient healthcare.

So why aren't there more products that provide better, faster, and cheaper #healthcare? Is it the lack of necessity? Obviously, not. Lack of incentives? To the winner goes the big pot and that pot is mighty big. Lack of ingenuity? This is the USA where some of the smartest people in the world live and #Innovate. So what is it?

My NSF funded #research shows that the problem is that many in health care, particularly doctors, cling to the old ways of doing things. Doctors were promised better, faster, cheaper with EHRs and the rest is history. You can't blame them for being skeptical. In response to the operational challenges they face, doctors develop their modus operandi, put their heads down each day when they get to work, and do their best to grind forward in an often time-constrained, stressful, and less than efficient manner. But it works for them.

Don't get me wrong. They are not the technology Neanderthals that many claim they are. They are heavy uses of technology in their personal lives. Their reluctance to embrace new solutions is because they are foremost, scientists. They believe in the scientific method. Replicable and reliable results. They want clear utility and validation; they want scientific evidence and that is just plain smart.

Since my brother's passing in 2013, I have been seeking a solution to doctors almost universal failure to invest their time and energies in early detection of disease. In 2015, after reading a paper on digital humans, I immediately recognized a solution that was better, faster, and cheaper. I started speaking with all kinds of experts, clinical and software.

The advice I got was sometimes contradictory. The software advice was to pursue rapid prototyping, MVPs, constant user testing, lean startup type stuff, etc. The clinical advice was to demonstrate validity and utility. My problem was I consider myself first a physician and second an entrepreneur. I believe in doing well by doing good. Good is defined by meaningful, measurable, impactful good. From my perspective, no one should engage with something I offer or build unless it will provide a maximal benefit to them based on the best available science. Given the choice between fast to market and clinical grade, I chose the latter. My mission is, in memory of my brother, to save lives, millions, from premature death. The product had to be exceptional. It may have taken many years since my brother's passing, but it is with great pride that Soap Health prepares to release a product demonstrating seven years of thoughtful product development. A truly AI-powered product that will provide better risk detection of early development of cancer, heart disease, and type 2 diabetes, capture extremely comprehensive and accurate information in a fraction of the time this would ordinarily take, and be available at a price not only far below what doctors and patients would expect to pay for such an expert system but affordable by all.

It's been a long road, full of trials and tribulations, support from #Stanford, #Harvard, #FAU, and #NSF, countless inputs from engineers and clinical experts, but with the help of my incredible team and co-founders, we have finally built a better, faster, cheaper #digitalhealth product, the very future of medicine offered now. WE are ready for market!