A Better Culture Can 5X Your Performance

Navigating change isn’t just about resilience—it’s about using transformation as a catalyst for growth. In today’s fast-moving business environment, organizations that cultivate a strong, adaptable culture don’t just survive; they thrive.

In A Better Culture Can 5X Your Performance, Dr. Gleb Tsipursky sits down with Kevin Oakes, CEO of i4cp, to explore how workplace culture directly fuels business success. Drawing on decades of research, Oakes reveals a compelling truth: companies with a future-ready culture are five times more likely to achieve high performance—leading in revenue growth, innovation, and employee engagement.

At i4cp, the focus isn’t just on best practices but on “next practices”—forward-thinking strategies that have a measurable business impact yet remain underutilized. This conversation underscores that culture isn’t just an intangible asset—it’s a powerful driver of business performance.

Key Takeaways for Business Leaders:

• Culture Fuels Success Organizations with a strong, future-focused culture consistently outperform their peers in growth, innovation, and employee engagement.
• Three Pillars of a High-Impact Culture A thriving workplace culture is built on employee development, a clear mission, and adaptability—fostering trust, agility, and long-term success.
• Empowerment Creates Agility Decentralized decision-making and a learning-first mindset help organizations stay flexible, innovative, and resilient in the face of change.

Dr. Gleb Tsipursky serves as the CEO of the future-of-work consultancy, Disaster Avoidance Experts.

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