Is Better Copy the Easy Way to More Business?
LAURIE HUGH BERNARD Business Specialist and Funeral Celebrant
Mentor | Business Adviser | Trainer | Critical Friend | Consultant | Civil Funeral Celebrant
Yes, it is.? Consider my list of Copy that Sells: The 7 Top Tips
No1 Use Power/Action Words
E.g. Create, Assault, Advised, Deliver and Train.
No 2 Use Action Verbs, Not Adjectives
E.g. “we did it” as opposed to “we’ve done it.” Avoid flowery adjectives.? Write to the point.
No 3 Use Story Telling Verbs: ?Imagine and Dream
People love stories!? Find ways to weave storytelling into your copy. ?Easily achieved with case studies, endorsements, your past successes.
No 4 What?
Apply the “So What” test, after each sentence. ?This forces you to get into the mind of your customer. ?What interests them? ?What might be their objections?
No 5: Get the Rhythm of the Copy by Reading it Out Aloud
Write how you speak.? Make’s it real and personal – not a cut and paste job. ?Record yourself and play it back.
No 6 It’s Easy, It’s Fast, and It’ll Change Your Business.
Your copy must flow smoothly, like a boat floating downstream.
No 7:? Study Great Copywriting
Save all good direct mail and emails you see. ?Does it sell? ?Then adapt for your business.
No 8: Need Help?
Well this is an extra one! ?Contact me: Laurie Bernard of The Business Services Partnership on 07973 361 994 or email [email protected] .? We’ll help you with the words and so much more…