The modern CFO is balancing strategy, transparency, and tech to reshape investor relations. Here's what's working: ? Updating your IR tech stack: Employing more sophisticated analytics tools, shareholder verification, and AI capabilities. ? Improving discoverability: Structuring content so search and Gen AI tools deliver consistent, clear insights to investors. ? Increasing collaboration: Working with comms, IT, and analytics to push creative boundaries and measure what matters. ?? Learn more: https://lnkd.in/e8Skxa3Y
Stakeholder Labs
科技、信息和网络
Stakeholder Labs helps public companies modernize their investor marketing and financial communications.
关于我们
Stakeholder Labs develops enterprise software to help public companies measure and increase shareholder engagement. Offering a comprehensive suite of solutions, including interactive corporate websites, digital shareholder verification, and targeted communications and rewards programs, Stakeholder Labs provides investor relations officers with the latest tools to connect with today's shareholder. For more information about Stakeholder Labs, please visit stakeholderlabs.com.
- 网站
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https://stakeholderlabs.com/
Stakeholder Labs的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 2-10 人
- 总部
- Los Angeles
- 类型
- 私人持股
- 创立
- 2022
地点
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主要
获取路线
US，Los Angeles
Stakeholder Labs员工
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Joseph Hopkins
Innovative Sports, Media and Entertainment Technology Executive | Investor, Advisor and Board Member
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Jonathan Mairs, IRC
Investor Relations | Financial Communications | Investor Branding
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Tom Tognoli
Investing In & Helping Build Impactful Humans and Companies
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Katie Perry
Marketing Strategist
动态
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Big news in investor relations: 75% of IR teams now report to CFOs, up from 66% last year. This finding from IR Magazine's Global Investor Relations Practice Report 2024 highlights a growing trend—CFOs dedicating more time and attention to IR. North American senior leaders averaged 54 days on IR activities this year, significantly more than in previous years. What's behind the shift? CFO involvement brings financial focus, strategic clarity, and trust-building power to the IR function. Read the report: https://lnkd.in/eS_9pejX
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44% of IR professionals have already folded AI into their workflows. ? A new report from The Wall Street Journal spotlights the emerging role that AI is playing in IR and corporate communications. ? Companies like Skechers and Ciena are using gen AI to prepare for earnings calls by anticipating analyst questions and optimizing written content for brand messaging and clarity. ? Ciena's VP of IR, Gregg Lampf, IRC, says that AI assistants can help draft the script of an earnings call and anticipate questions. We wrote about this trend in Marketopolis, where we share how IR teams can use AI post-earnings to quickly produce updated FAQs that make content more discoverable for gen AI platforms that shareholders are increasingly turning to for research (See here: https://lnkd.in/eW-7rnVX) ?? Full article from Mark Maurer, Kristin Broughton, and Jennifer Williams: https://lnkd.in/erAPsbqQ
When IR Met AI: How the Technology Is Shaping Earnings-Day Prep
wsj.com
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Here's Robinhood CEO Vlad Tenev casually checking in with $HOOD investors following the company's Q3 2024 earnings call. Short-form, minimally produced leadership videos add a deeper layer to IR efforts without a huge production lift. Companies like Robinhood, Shopify, Spotify, and others are increasingly relying on their executives to get the message out. ?? More case studies from this earnings season on the blog: https://lnkd.in/e-V5XMZj
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I actually couldn't agree more with Scott Galloway and Ed Elson: public companies need to radically rethink how they engage with their investors and the market. I saw this first-hand at Reddit, the next generation expects more transparency, authenticity, and modern communication formats - far from the old-school IR playbook. That’s why I’m excited about what Stakeholder Labs (776 port co) is building. A platform to help companies meet this moment, modernizing investor communications with next-gen software and strategies. This shift is already happening, and Stakeholder Labs is at the forefront.
"Public Companies need to radically rethink the way they do Investor Relations." On this week’s Prof G Markets, Scott Galloway and Ed Elson predict a massive shift in how public companies communicate with investors. Gen Z and Millennial investors don't identify with most companies' out-dated approaches. Investor Relations' strategies are due for an overhaul to meet the expectations of today's financial communities. As we head into 2025, they expect to see a surge of companies adopting these new strategies. Already, you're seeing a handful of companies adapt to this new paradigm and build their playbooks. -Harley Finkelstein at Shopify use of direct-to-investor, short-form videos post-earnings -Daniel Ek at Spotify giving a quick, casual earnings breakdown filmed on his phone -Jensen Huang filling up arenas as an example of "dispersion," allowing NVIDIA to go straight to their investors As the demographics of a company's investor base shifts - both retail and institutional - their strategies need to meet these communities where they’re at with a message they can digest. There is a new "infrastructure" around managing a company's communications around shareholders. IR will need to adapt. At Stakeholder Labs, we couldn't agree more with this prediction. We're building software to help public companies modernize their investor marketing and financial communications. The platform provides next-gen communications products, while measuring the effectiveness through social listening and 1st-party shareholder data. And we'd also include "new media" as a piece of that strategy transformation. Like executives coming on the Prof G Pod to tell their company's story. Appearances on long-form podcasts, engage that next-gen investor audience and enable short-form cutdown distribution on social. Shows like the one we produce with Morning Brew Inc., After Earnings (from Morning Brew ??) have shown that theirs a need for new channels and formats. Excited to be building at the bleeding-edge of this prediction. ??? ??
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Shopify President Harley Finkelstein's earnings recap video, posted to X, amassed 40K views in the first 3 hours. Within 48 hours it had reached 80K views. The average earnings call attendance for a large cap is ~750 attendees. More on why companies like Shopify are making the most of digital distribution to maximize the reach of their financial comms: https://lnkd.in/e-V5XMZj
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If you could ask the team Roku anything - about their products, strategy, competitors, anything, what would it be? ??? ??
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Public Companies ?? Next-gen Investors
"Public Companies need to radically rethink the way they do Investor Relations." On this week’s Prof G Markets, Scott Galloway and Ed Elson predict a massive shift in how public companies communicate with investors. Gen Z and Millennial investors don't identify with most companies' out-dated approaches. Investor Relations' strategies are due for an overhaul to meet the expectations of today's financial communities. As we head into 2025, they expect to see a surge of companies adopting these new strategies. Already, you're seeing a handful of companies adapt to this new paradigm and build their playbooks. -Harley Finkelstein at Shopify use of direct-to-investor, short-form videos post-earnings -Daniel Ek at Spotify giving a quick, casual earnings breakdown filmed on his phone -Jensen Huang filling up arenas as an example of "dispersion," allowing NVIDIA to go straight to their investors As the demographics of a company's investor base shifts - both retail and institutional - their strategies need to meet these communities where they’re at with a message they can digest. There is a new "infrastructure" around managing a company's communications around shareholders. IR will need to adapt. At Stakeholder Labs, we couldn't agree more with this prediction. We're building software to help public companies modernize their investor marketing and financial communications. The platform provides next-gen communications products, while measuring the effectiveness through social listening and 1st-party shareholder data. And we'd also include "new media" as a piece of that strategy transformation. Like executives coming on the Prof G Pod to tell their company's story. Appearances on long-form podcasts, engage that next-gen investor audience and enable short-form cutdown distribution on social. Shows like the one we produce with Morning Brew Inc., After Earnings (from Morning Brew ??) have shown that theirs a need for new channels and formats. Excited to be building at the bleeding-edge of this prediction. ??? ??
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New: This earnings season, IR teams and public companies are making bold moves to connect with investors—both retail and institutional. They're using social, digital, and direct strategies to reach bigger audiences and drive their message home. We’ve pulled together 12 standout examples and provided a 5-item checklist to help IR teams gear up for next year. ?? Curious what's working? Check out the full post on our Marketopolis blog: https://lnkd.in/e-V5XMZj
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Are IR teams bringing infographics back into style? Some effective examples from Spotify and CAVA here. h/t Bryan Goldberg and Anisha Sutaria ??
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