The Beta, July 2022

FEATURE

Living out our promise of adventure.

Adventure is our true north. It’s an idea that guides all of us here at Grizzly, from employees to clients, and a commitment to always make the brave choice.

Coinciding with the launch of our brand anthem, we discuss the role adventure plays in our agency on a day-to-day basis and its impact on our craft—shaping our work, our hiring practices, and our overall culture as a company. Read this story to learn more about this prevailing philosophy, and browse our About page to see where we’re headed.

BETA

Cultural insights and industry perspectives from the Grizzly team.?

Pinterest takes bold action to support user wellness, and other brands should take notes.

Following a company ban on ads containing weight loss language and imagery, Pinterest has released a Global Body Neutrality Report, sharing that searches on its platform containing “weight loss” are down by 20%. Companies would be wise to emulate Pinterest’s dedication to its users’ well-being, as brands that showcase their values through tangible and impactful action will ultimately win in the minds of consumers and the betterment of the world at large.

The lines between streaming and cable continue to blur as Netflix plans out its ad-supported tier.

As Netflix prepares to launch its ad-supported tier, the streaming giant has selected Microsoft as its partner for all advertising needs. Netflix’s shift towards this tiered subscription format represents a trend of streaming services behaving more like individual channels, reminiscent of cable TV, than the channel-agnostic content platforms they once represented. Going forward, we’ll likely also see a prioritization of original content and partnerships between subscription services to maximize value for users with these new subscription styles.

Users will expect more from their content as TikTok launches new curation tools.

TikTok has introduced new methods of curating appropriate, safe, and interesting content for individual users through word and hashtag filters, diversification of topics within users’ feeds, and content organization based on thematic maturity. This emphasis on content curation will likely expand to marketing through both ad placement and changing user expectations, and brands should respond to this by ensuring their content is refreshing, engaging, and uniquely catered to their consumers.

CULTURE PICK: DALL·E – The AI tool with the potential to transform art as we know it.

Images from @openaidalle on Instagram

From reimagined book covers to bizarre memes, creatives and comedians alike have taken to using OpenAI’s DALL·E technology to create AI-generated art pieces from text prompts. Not only does this tech represent new horizons for developing out-of-this-world ideas, but it could also play a role in things like mood boards, stock images, and even parts of pop culture, like ads and album covers. Be sure to keep an eye out for these art pieces as they continue to show up in the world!

HIGHLIGHTS

Our team continues to expand. We brought on three new additions to the Grizzly ranks.

Based in Los Angeles, Kim Strebel joins us as VP, Client Success; where she will oversee our production, account services, and client relations offerings. She spent more than 15 years at different companies around the world, with her most recent experience coming from the entertainment industry at Sony Pictures Entertainment and Fox Filmed Entertainment.

Corey Tyler is our newest Creative Director, Copy. Most recently, he worked at Critical Mass for brands like Apple, Palo Alto Networks, Dropbox, and AT&T.?

Joe Ignacio comes aboard from San Diego as our Executive Producer. Having worked as both a producer and brand director in the fashion space, Joe brings experience working with Heron Hues, Ebbets Field Flannels, and Mitchell & Ness.

If you’re looking to make unforgettable work alongside these three industry leaders, look no further. We’re hiring a Senior UX/UI Designer with a longing for adventure and a passion for people. Apply here.

TRACKS

A monthly curation of music.

Compiled by our Producer Amanda Molinaro, enjoy a playlist of breezy summer sounds to play poolside or in the car.