The Beta, August 2022

FEATURE

Introducing OUTSIDE, a line of apparel and accessories made by Grizzly.

We wanted to extend our new brand beyond the work in a way people can experience it. For us, this meant materializing the moment.

So, we launched a line of objects and apparel called OUTSIDE. It’s not swag. It’s not merch. It’s equipment for the journey ahead. Our first drop is available now on our shop. Stay tuned for future collections.

BETA

Cultural insights and industry perspectives from the Grizzly team.?

Apple’s privacy changes have hit ad giants and businesses hard– making creative innovation more important than ever to make the most of media spend.

Apple’s recent privacy changes have caused a rise in costs for advertisers and a loss of over $18 billion in revenue for giants like Facebook, Snap, Twitter, and YouTube. With ads becoming more expensive and limited for marketers, it is more important than ever for brands to act with adventure to capture their audience’s attention with a new set of tools. Check out our belief on adventurous brands here.

Google’s transition away from third-party cookies is delayed until 2024 – but brands must be proactive to stay relevant in the changing market.

While Google’s delayed transition from cookies will give marketers more time to adjust to this change, the consumer expectation of greater data privacy is something brands should be aware of and proactive about – ensuring their marketing tactics will be resilient by diversifying the way they reach audiences through creative work in a variety of mediums. This means integrated, 360° campaigns, like the one we built with Zscaler, will be crucial to staying relevant in the changing market.

Big tech is preparing for an economic downturn – making employer brands more important than ever in recruiting top talent.

With big tech starting layoffs and hiring freezes in preparation for the possible recession, some of the best talent in tech has found themselves looking for work. With this in mind, startups and other companies recruiting tech talent must leverage a strong employer brand and internal culture to make the most of this moment in recruiting new team members. For our perspective on building a strong employer brand, reach out here.

Culture Pick – Sampling: The Catalyst for Creativity

Image by Edward Tapia, Associate Designer at Grizzly

Last month, Beyoncé released her album Renaissance, a triumphant celebration of dance music. The album acts as a curation of almost 20 different samples from other songs and moments in culture. Sampling has long been used as a means of reinterpreting one work to create something completely new in music, and we believe that it is essential to the creative process, from design to copywriting to strategy. We asked Aum, a Senior Designer at Grizzly and a music producer, for his perspective on sampling in his creations both in and out of his work at Grizzly, and here’s what he had to say:

“When you’re working on a creative project, your first place to go is what inspires you. So I think sampling is the foundation of all creative disciplines. Because ultimately, you’re taking what’s already been done and putting your own spin on it.” -?Aum, Senior Designer at Grizzly and Music Producer

HIGHLIGHTS

Grant Knapp is our new VP, Executive Creative Director. An award-winning creative and a San Diego local, he brings a decade of experience at multiple agencies across the country leading work for brands like Hasbro, Uniqlo, American Airlines, Samsung, and Citibank. Outside of work, he runs ‘After 1920’ with his wife as a residency for artists in the surrounding community.

Amanda Grossman comes aboard as our Director of Creative Operations. Heading up the agency’s recruiting and resourcing efforts; she comes to us from Hook; David & Goliath; and, most recently, HAYMAKER.

Enrique Ollervides is our newest Senior Designer. Based in Mexico City, his portfolio is as versatile as it is beautiful—spanning across disciplines like illustration, branding, and graphic design.

We’re also looking for an Account Manager with a passion for building relationships and helping clients solve their most pressing business challenges. Apply here to embark upon your next adventure.

TRACKS

A monthly curation of music.

Inspired by Beyoncé’s Renaissance, the Grizzly team collaborated to bring you a playlist of some recent hits and the songs they sampled.

Image provided by Aum Reevey, Senior Designer at Grizzly