The Beta, 11/30

FEATURE

Introducing the world’s first AI-powered employee experience platform.

Moveworks, a tech startup with a valuation of over $2.1 billion, is the first employee experience platform that leverages conversational AI to understand every level of companies to resolve their employees’ problems instantly. In collaboration with the Moveworks team, we developed Worktopia, a creative campaign based around the magical world of work that their software enables through the power of conversational AI.

BETA

Cultural insights and industry perspectives from the Grizzly team.

Culture Pick: What Brands Can Learn from Today’s Pop Icons

Throughout the past month, we’ve seen?Taylor Swift break records with her new album Midnights?and?Rihanna book the Super Bowl halftime show?and debut her first solo song in six years. These pop icons,?along with many others, not only adapt to the culture we live in, but are adventurous enough to define it on their terms—something we believe brands can emulate. Where pop stars leverage their iconic voices to evolve, innovate, and redefine their sound, brands can leverage belief to navigate change and shape the future. Like pop stars break through the noise with bold artistic choices, brands can bravely challenge category and cultural conventions to stand out from competitors. And in the same way that pop stars build passionate, thriving fan bases, brands can use belonging to impact culture through storytelling and experiences that deepen customer and community relationships.?To explore how your brand can emulate these adventurous icons, reach out to schedule a free consultation with us?here.

Layoffs hit big tech—making job security and stability a crucial selling point for talent acquisition.

Companies like Meta, Lyft, and Twitter have announced substantial layoffs in the past month, making once coveted, reliable employers seem uncertain in a changing market. But?this doesn’t mean tech talent is any less in demand?as smaller companies look to recruit new hires. For companies to gain new talent, creating a solid employer brand built on career growth, stability, and sustainable opportunity will be crucial in this volatile space—something we’ve done in the past for brands like?Moveworks.

Amid Elon Musk’s controversial Twitter acquisition, brands have shown the value of standing up for their beliefs.

Twitter has been plagued with misinformation, hateful conduct,?and?impersonation accounts?following Musk’s acquisition, causing advertisers to leave the platform. For brands, the medium at which they convey their message can be as important as the message itself, and the brands pulling away from the platform are showcasing this by prioritizing platforms that share their values.?Brands that build belief and turn those beliefs into action ultimately win in the hearts and minds of consumers—and we commend the brands that have done this.

Kantar suggests a lack of emotion in advertising has limited consumers’ enjoyment—making compelling storytelling crucial to resonating in culture.

Research from Kantar UK Insights suggests that diminishing emotion in advertising has hurt consumers’ enjoyment of the medium, specifically relating to comedy. For marketers to succeed, they must be in tune with their audiences’ emotions and create content that resonates with them, whether they’re activating in B2B or B2C spaces. At Grizzly, we see all marketing as a means of human-to-human connection and seek to evoke emotion across all of?our work.

HIGHLIGHTS

We’re pleased to announce the hiring of?Sarah Kuhns, our new Director, Project Management. Based in San Diego, she’s worked with industry titans like Pfizer, Intuit, Nike, Burton Snowboards, and many others. With a passion for guiding teams, she’s ready to help both Grizzly and our clients do the best work of our lives.

We’re still hiring across multiple disciplines. Browse our?Careers page?and find the role that’s right for you.

TRACKS

This month; our VP, Executive Creative Director Grant Knapps crafted?a playlist around the theme of impostors—bands and musicians who are slightly off but still familiar. From songs about deception and obscure samples to unexpected collabs and genre benders, this selection pays homage to those who put the “artist” in “con artist.”