Bet on Yourself.

Humans are wired for consistency.

Our brains love patterns because they conserve energy and keep us safe.

This is called status quo bias. A psychological tendency that makes us prefer what’s familiar, even when better options exist. The underlying thought: "Why risk it?"

Consider a simple decision: You're offered $50 immediately or a gamble with a 50/50 chance of winning $100. Despite the greater potential reward, most people will opt for the guaranteed $50.

Why? The fear of losing. The loss aversion bias.

When you’re faced with change or a big decision, the fear of loss often outweighs the hope of gain. Our brains are wired to avoid loss, even when the math says taking a chance could be better.

We see a new path that may or may not work. If it does, it has a huge upside. But it requires us to take a chance. And what do we do? We run, hide, and play it safe.

It's not our fault. It's just simply how we're wired. It is a natural response.

I remember quitting a decent job to focus more on building my marketing agency.

And this is not the part where I say 'that was the best decision of my life'—yet.

But I feel happy and fulfilled.

Not like everything is great, though.

Some days I'm not even sure this path is the best fit.

Because I’m actually pretty shy. I barely know all the latest trends in social media, and I don’t really enjoy admin tasks.

But I do love helping businesses grow, and I’ve gotten really good at building strategies that work.

It hasn’t always been easy. There are days I second-guess myself. Days when the old, familiar path seems tempting.

But every time I look back, I’m reminded that growth never comes from playing it safe.

And maybe you’re thinking, 'What if I fail?'

But what if you don’t?

What if this is the chance that changes everything?

So this year, take the chance.

Bet on yourself.